05/12/2025
Performance Case Study – Case N Cover (E-commerce)
Case N Cover sells mobile cases, custom covers, desk mats and accessories.
Goals:
More website purchases
Scale winning categories (Vivo, OnePlus, Oppo)
Maintain profitable CPAs
Build strong remarketing audiences
Highlights:
Vivo: 1,282 purchases (~₹185.59 CPA)
OnePlus: 371 purchases (~₹175.39 CPA)
Oppo: 624 purchases (~₹172.18 CPA)
Festival Sale: 27 purchases (~₹362.90 CPA)
Total: 2,392+ purchases,
~₹811K ad spend,
~₹1.19M+ estimated revenue,
≈ 47% ROI (conservative).
We scaled sales across multiple categories, built remarketing pools and used offer-led campaigns to push ROAS.
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