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30/01/2014

I don’t have to build links anymore, and I have never felt so liberated. So free. All the years I spent endless hours trying to help content get discovered — and I didn’t realize I didn’t have to do any of it. Those 163 conference gigs? Waste of time. 300+ articles, columns and posts? Digital […]

28/01/2014

Matt Cutts, Google's head of search spam, answers a question about social media signals in his latest Webmaster Help video where a user writes in to ask: A

01/01/2014

Time to change your Social Media Ethics.

2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But this year has merely been a preview of what is to come. Here are five trends to watch for next year.

11/12/2013

Google’s Matt Cutts posted a video today on the things one should avoid when doing guest blogging. The main point he made was that guest blogging, on a whole, is “growing” in terms of the spam and abuse he sees in the guest blogging space. Now, if you are guest blogging, Matt offered four-points on ...

11/12/2013

Analysis from Conductor reveals several strategies that superstar SEOs use to achieve success. Learn how Superstar SEOs approach content in today’s post-Panda/Penguin/Hummingbird quality content landscape and more.

10/12/2013

How do you tap into the experiences of the sales team in a way that allows for the agile adaptation of your content strategy? Columnist Brad Miller offers 5 practical tips.

09/12/2013

Successful search engine optimization (SEO) requires inbound links from quality relevant websites. Using extracts from their book "The Definitive Guide to Link Building (2013 edition)", Ken McGaffin and Mark Nunney here outline the definitive steps in a successful, long term link building campaign ....

09/12/2013

This post is a 20-minute guide to Twitter for non-techies. If you are new to Twitter—or know someone who is—this will get you up and running quickly.

06/12/2013

Welcome to part 2 of my annual SEO playbook. (Click here for part 1.) I have to thank Danny Sullivan and the Search Engine Land team for giving me the perfect outline for the 2014 playbook, the Periodic Table of SEO Success Factors. Part 2 will cover on-page factors, including content, HTML and arch...

06/12/2013

In October, Google changed its Ad Rank formula which determines the position order of AdWords paid search ads. The revised formula now factors in the expected impact of ad extensions and ad formats, in addition to the bid and quality score. The Search Agency has released its latest findings on the i...