BOP India Insights

BOP India Insights Countryside India's marketing insights “Bottom of the pyramid” is the growing future market in South Asia, particularly in India.

Apart from a substantial number of people living in semi urban and small cities India’s 627,000 villages are spread over 3.2 million sq km; More than 700 million Indians live in rural areas. A huge opportunities and economic growth could be created if global businesses began focusing on the poor as potential customers, that companies could generate profit by "selling to the poor and helping them i

mprove their lives by producing and distributing products and services in culturally sensitive, environmentally sustainable, and economically profitable ways.

01/01/2019

As per the latest information from the Telecom Regulatory Authority of India, by the end of Sept 2018, there were 56 crore narrowband and broadband connections in India.

01/01/2019

Transsion Holdings entered the India market in April 2016 with the itel brand which quickly struck the right chord with the consumers in the county's small towns and cities who were looking for feature-rich, low-cost mobile phones.

01/01/2019

More nimble supply management by the government, increased direct food procurement by the private sector and more efficient transport logistics are likely contributors to low food prices.

10/10/2018

Women in villages of Maharashtra and Uttar Pradesh talk to Lounge about navigating sexual desire and seeking pleasure amidst prejudices of gender, caste and class

10/10/2018

Women self-help groups can bring about economic gains via joint liability and mobilization of small-scale savings

10/10/2018

Banking correspondents reduce cost of access to financial services and increase savings in rural India, a new study suggests

10/10/2018

Telecom minister Manoj Sinha says that the top Indian states that lack mobile connectivity include those affected by left wing extremism (LWE).

10/10/2018

There is a 24%-38% shortfall in the availability of medical personnel at primary health centres, sub centres, and community health centres in 28 states/union territories of India, according to the latest audit by the Comptroller and Auditor General (CAG) of India.

10/10/2018

Rural India remains 'unlit' and without clean drinking water, proper healthcare, access to good roadways

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