BOP India Insights

BOP India Insights Countryside India's marketing insights “Bottom of the pyramid” is the growing future market in South Asia, particularly in India.

Apart from a substantial number of people living in semi urban and small cities India’s 627,000 villages are spread over 3.2 million sq km; More than 700 million Indians live in rural areas. A huge opportunities and economic growth could be created if global businesses began focusing on the poor as potential customers, that companies could generate profit by "selling to the poor and helping them i

mprove their lives by producing and distributing products and services in culturally sensitive, environmentally sustainable, and economically profitable ways.

Address

Delhi
110013

Website

Alerts

Be the first to know and let us send you an email when BOP India Insights posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category