Animal

Animal Independent creative agency. New Delhi • New York

Animal is an independent creative agency making work with brands to create identities, advertising, films, events, websites and content with a focus on design and strategy.

26/08/2026

Our client Brightside Craft Whiskey wanted to fix something most whiskey drinkers already know is broken: your first whiskey probably tasted terrible, and most people spend years drowning it in Coke just to get through a glass.

So it all started with one real question: what if whiskey didn’t need pretending?

Everything came from that. A bottle that doesn’t try to look like your dad’s whiskey. A peel-to-reveal label, just for the fun of it. And the Drink Meter, built right onto the pack, so you always know how much of the night’s left in the bottle. Then there’s Nobs, our brand icon. Inspired by a Goya painting where the old world tries to crush the new and loses. That’s the whole brand in one image, honestly.

Brightside isn’t your dad’s whiskey. It’s yours. And so is the bottle, designed by yours truly.

Project team:
Kunel Gaur Sayantan Choudhury Sheetal Raghav Aditya Bhandari Shantanu Pathak (Atul) Dhruv☀️ a***n joshua

And the faboulous client team 🤝 Udit Mediratta Surojit Bhattacharya

.pouches is a smoke-free ni****ne pouch, a category that’s huge in the US and Europe (just ask Sweden, where it’s practi...
06/04/2026

.pouches is a smoke-free ni****ne pouch, a category that’s huge in the US and Europe (just ask Sweden, where it’s practically a way of life!).

We’re seeing everyone from pro athletes to coding wizards – anyone who’s a true ni****ne enthusiast – make the switch. Why? Because it’s a cleaner, smarter way to get your fix.

Our (ongoing) partnership with Rush began by defining its core promise, where our mission was to capture that electric moment of satisfaction Rush brings. Hence, we landed on the tagline, ‘A damn good feeling’.

With that North Star in place, we developed a suite of bold, hyperbolic creatives. These visuals plunge you into hyper-real scenarios that are as inventive and vibrant as the brand itself, all designed to evoke that signature...well, Rush.

Project team:
Head of creative: .choudhury.5
Strategist:
Account Management head:
Creative team: .atul
Accounts team:

We are 12. We were once 12. 🫠
20/03/2026

We are 12. We were once 12. 🫠

The Smirnoff Project is ’s cultural platform, designed to live beyond the bottle. We were tasked to do the identity for ...
10/02/2026

The Smirnoff Project is ’s cultural platform, designed to live beyond the bottle. We were tasked to do the identity for the same.

The Smirnoff Project is where ‘We Do We’, their campaign line, comes to life – as ideas, collabs, and culture-led initiatives. So, we made the identity young, bold, and simply colourful.

The identity was made for Gen Z (those above LDA, of course), and built around how they really function as a collective, not individuals.

Our aim was to create something flexible, expressive, and always evolving. Because culture hits different when it’s we, not me.

On a working day when the world is running after commerce, the Animal team goes to the to understand what runs our busi...
06/02/2026

On a working day when the world is running after commerce, the Animal team goes to the to understand what runs our business - cool s**t. 🫶🏻

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