Digital Marketing is a vast platform where you can promote any brand, product or services offered by you using an internet. There are various steps to perform Digital Marketing which I will explain you further, first it is very important to understand that How Digital Marketing is beneficial for us?
Suppose if you are running a general store, then how will you get the customers. Here, I am not talking about the general customers, I am talking about those customers who can give you great business and are living nearby to you but are unaware of your business. Here, Digital Marketing plays a crucial role as listing your business on the local search of Search Engines like “Google” where people can find you using their internet. This activity is called “Local SEO” which is a part of Digital Marketing.
Now, let’s suppose if you are running an e-commerce store on multiple websites like “Flipkart” and giving the best price to your customers but not able to make much even after delivering best quality and reasonable prices. Now, Digital Marketing can help you to create a huge footfall for your business and make you do well better than your competitors. For an e-commerce store you are required to do multiple Digital Marketing activities like “SEO”, “PPC”, “Email Marketing” and many more.
Digital Marketing is a vast term which refers to various and unique techniques to reach customers. Some of the techniques which I have mentioned above like “SEO”, “PPC” and many more.
“SEO (Search Engine Optimization)” is an unique technique of creating a huge footfall of the customers to your listed business or website. There are three types of “SEO” technique which we do for better results.
1) Local SEO
2) On - Page SEO
3) Off - Page SEO
Local SEO is a technique of listing your services, product or brand on the search engines like “Google”, “Yahoo”, “Bing” and many more. This technique helps you to be found by the customers nearby to you if they are looking for the services like you provide. This technique is also known as the Business Listing which is empowered to deliver your business information in detail to your customers. There are many more activities like “H-Cards” which also helps to create awareness about your services or products.
Second, the most important part of SEO is “On - Page SEO” which includes “Meta Tags”, you might be thinking about the “Meta Tags”? “Meta Tags” includes “Meta Title”, “Meta Description”, “Meta Keywords” which are very important for any online business listed on the search engines. “Meta Title”, this tag is a bit of HTML code which is inserted in the header section of the web page as it helps search engines to relate with the content on a page. “Meta Description”, it is also a bit of HTML code which helps the search engines to understand better content on a page. “Meta Keywords”, this tag helps search engines crawlers, robots, and spiders to relate with the content on a websites page so that search engines can show your result of your website or business on those keywords.
Now, the major part of “SEO” Off - Page SEO which includes multiple activities which helps your website or business to rank on the top results of the search engines for those keywords which you have selected while doing On - Page SEO as mentioned above as “Meta Keywords”. Some of the activities like Blogging, Social Bookmarking, Press Release Submissions, Image Sharing, Content Management and many more are there which helps your web page you are targeting for getting business ranked up as compared to your competitors.
SEO is basically performed to create high quality back-links which helps in improving the results of the websites. More high quality back-links means more generic traffic from the linked websites which means better business.
“SEO is a long term process for long term benefits”
“PPC (Pay Per Click)” is a paid technique of getting business from the search engine like “Google”. If, we talk about Google then Google has been used for more than 90% all across the globe which means for performing PPC and getting business through it Google is the best platform, we have. There are various kinds of PPC campaigns which we can run for getting leads and conversions for our business.
There are five types of campaigns which you run on Google Adwords are as follows:
1) Search Advertisements which helps you to reach customers interested in your product or services with the text ads.
2) Display Advertisements which helps you to run various kinds of ads containing images across the web.
3) Shopping Advertisements which helps you to run different kinds of shopping ads to promote your products.
4) Video Advertisements which helps you to reach and engage viewers on Youtube or any other video viewing platform and across the web.
5) Universal App, this campaign helps you to drive app installs Across Google’s network.
Dheeraj Digital & Team performed all these activities which help you all to grow your business, to promote your brands and services. Since 2014, Dheeraj Digital & Team are working in the same forte and are successfully accomplished goals for their clients.
There are many more activities which come under Digital Marketing and we will discuss about them later.
Hope You Enjoyed the read and get to know better about Digital Marketing, SEO and PPC
Dheeraj Digital & Team
