From a search engine perspective, Search Engine Optimization is the process of making web pages easy to find, easy to crawl and easy to categorize. From a webmaster perspective, Search Engine Optimization involves not only that, but also to make those pages rank high for certain keywords or search terms. To produce relevant search results, search engines must keep their ranking algorithms secret.
As webmasters and search engine optimization professionals learn to predict search engine behavior, search engines need to evolve and update their algorithms to stay always one step ahead of the most savvy webmasters and SEO's if they want their results to remain relevant. How Do I Optimize for the Search Engines? Search engine optimization begins even before designing your site. It starts by selecting a very narrow and focused topic for your site, and choosing the right domain name. You must then select the right keywords for each of your individual pages (keywords, or search terms, are what you expect search engine users will type in the search box to find a page like yours). After that, site design can begin and, with it, web page optimization. Web page optimization involves optimizing page copy for your selected keywords and making your web page design friendly to search engines. This usually translates into using your keywords several times in your web page copy, and building a site that offers good navigation, a straightforward architecture, plenty of text, and easy access to all the site's pages by following links from the most important pages. The third step, the most difficult and time consuming, involves getting inbound links from quality sites related to your topic, with your keywords in the anchor text. It is virtually impossible to rank high in the most important search engines without a wide array of quality inbound links. Until now, reciprocal linking has been a common way to get inbound links. Search engines, though, tend to favor one-way links developed naturally (over time) coming from many different sources. As far as submitting your website to the search engines is concerned, it is not necessary. Search engines find pages by following links on other pages. Therefore, by getting a few inbound links (we'll explain how in our link building section) your site will be found and listed by the search engines. This site is organized around the four main SEO tasks:
Domain Selection
Keyword Selection
Web Page Optimization, and
Link Building
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