31/05/2015
Google Places Optimization and Marketing
With millions of people using Google daily, the Google Places tool can very well be one of the best ways to market your local business on the Internet. According to Google, 97% of consumers search for local businesses online. With this tool, business owners can update their own Google Places page with the information they would like displayed such as their physical address, phone number, business hours, and website. Essentially Google combined the organic listings with what used to be Google Maps to provide searchers with business listings that are right in their area. An added bonus is the option to add pictures, video, list special promotions, post live updates, and respond to reviews, all to allow consumers to easily retrieve the information they need to find you.
A visual of Google Places marketing sections:
A Google Places page is subject to Google’s search engine spiders just as a normal website would be. It is for this important reason that your listing should be optimized to be SEO-friendly. Optimizing is necessary if you want your page to be listed in the Top 7 Google Places rankings. Through keyword analysis, among other techniques, the marketing experts at SEO Social Experts can implement effective SEO strategies to help your business rank in these top spots