LemonGrit

24/05/2016

The older the brand, greater is the reliability and richer is the heritage. As the digital age progresses, beloved brands are all set for a ‘repair’ – fearing the loss of identity in an almost twisted world. But, changing brand identity (especially that of a decades-old brand) may cost...

The older the brand, greater is the reliability and richer is the heritage. As the digital age progresses, beloved brands are all set for a ‘repair’ – fearing the loss of identity in an almost twisted world. But, changing brand identity (especially that of a decades-old brand) may cost the entrepren...

17/05/2016

Every other businessman is smitten away by the iconic brands. Why wouldn’t he? That comes naturally. These world-famous names have influenced us tremendously. But remember, it takes...

13/05/2016

There are numerous other websites in the same category, how do you plan to make your website outrun them? And, then the challenge is to increase the online traffic. But is there a sure shot way to confirm it? Of course, there is. If we focus on the existing.....

10/05/2016

Marketing is an essential to expanding the business. The main reason of not institutionalizing this holy business sutra is because of its constantly evolving nature. Though, a recent article published by ‘Branding Strategy Insider’ stressed the popular

Marketing is an essential to expanding the business. The main reason of not institutionalizing this holy business sutra is because of its constantly evolving nature. Though, a recent article published by ‘Branding Strategy Insider’ stressed the popular marketing myths. Well, the cliches may only be…

06/05/2016

Working in corporate and reached home late.

Very hungry but no time and energy to cook..

Also, can’t compromise on the taste and the quality…

The occupied urban populace of the country has neither the time nor energy to visit a restaurant. But, at the same time, they can’t do without delicious food....

Working in corporate and reached home late. Very hungry but no time and energy to cook.. Also, can’t compromise on the taste and the quality… The occupied urban populace of the country has neither the time nor energy to visit a restaurant. But, at the same time, they can’t do without delicious food....

03/05/2016

A brilliant branding is associated with smartness, sophistication, humor and many other positive traits. That’s the reason the world-famous brands have an impactful branding. In fact, fresh entrepreneurs are paying no less attention to this facet of the business.

A brilliant branding is associated with smartness, sophistication, humor and many other positive traits. That’s the reason the world-famous brands have an impactful branding. In fact, fresh entrepreneurs are paying no less attention to this facet of the business. The competition is steep, can we o…

29/04/2016

Forget about gaining the new customers, even retaining the existing ones is a challenge. For example, grocery shopping is a weekly affair. So a majority of customers prefer going to the oldest store in the area. In some cases, a new store becomes the talk of the town. But the head-scratching matter...

26/04/2016

Brand positioning is the concluding angle that governs the brand image. However, an engaging branding might not deliver positive results because despite being intriguing, it couldn’t communicate the right message. Or at times, a message...

Brand positioning is the concluding angle that governs the brand image. However, an engaging branding might not deliver positive results because despite being intriguing, it couldn’t communicate the right message. Or at times, a message is sent across precisely but the ex*****on isn’t enthralling. A…

19/04/2016

The older the brand, greater is the reliability and richer is the heritage. As the digital age progresses, beloved brands are all set for a revamp; fearing the loss of identity in an almost twisted world. But, changing brand identity (especially that of a decades-old brand) may cost

The older the brand, greater is the reliability and richer is the heritage. As the digital age progresses, beloved brands are all set for a revamp; fearing the loss of identity in an almost twisted world. But, changing brand identity (especially that of a decades-old brand) may cost the entrepreneur…

15/04/2016

It’s not enough to know. The others also should know that we know. Because that’s when the power of knowing is fully utilized. Blogs are meant to share the expert knowledge only. Over the last few years, the organizations have a good importance to the ‘blog’ section...

It’s not enough to know. The others also should know that we know. Because that’s when the power of knowing is fully utilized. Blogs are meant to share the expert knowledge only. Over the last few years, the organizations have a good importance to the ‘blog’ section. Why your product website must ha…

12/04/2016

Don’t just rebrand, make a proud comeback. Here’s how –

A brand is like fashion that needs to be renewed after regular intervals. Or else, it loses its charm. Many times, the arrival of new competitors worsen the situation, considering the fact that customers have already started overlooking your brand...

08/04/2016

Some experts have defined the brand as – ‘apparent value of the product a customer receives’. How big or influential your brand is – matters to a great degree! In some cases, changes in the brand occur out of desperation rather than out of need.

Some experts have defined the brand as – ‘apparent value of the product a customer receives’. How big or influential your brand is – matters to a great degree! In some cases, changes in the brand occur out of desperation rather than out of need. Are you ‘updating’ your brand out of desperation or ne…