Exposed Eye

21/09/2018

18/04/2018

Mirinda tried its hand at something different when it released a short film, on the effect of exam pressure on teenagers. The short film, that Pepsico calls a 'dramatised version of actual letters sent to parents from their teens', hit YouTube on 15 February, weeks away from the dreaded board exams.
The BBDO India film, directed by Shoojit Sircar, has over 2 crore views at the time of writing.
Your marks do not define you.

28/03/2018

Coca-Cola
Just when people had warmed up to a unique and desirable positioning of happiness of Coke, it decided to go with a “One Brand” global strategy and change it’s positioning from “Open Happiness” to a more functional “Taste the feeling”.The product plays the role of an ice-breaker between a die-hard fan and a celebrity in an awkward situation lightening up the entire environment.The film is fun, goofy and strikes the right chord with Deepika Padukone being an ideal casting for the film.The film was further hyperlocalized featuring North superstar Diljit Dosanjh. The strategy made sense considering that 30% of Cola consumption in India happens in North India, almost as much as South. Source The campaign was aired in Summer.

14/03/2018

HT No TV Day: Hindustan Times, India’s one of the most reputed and trusted newspapers reckoned its Mumbai based audiences to switch off their television sets and spend some quality time with their near and dear ones.
It leveraged Facebook marketing to come up with engaging online treasure hunts, helicopter rides, social workshops etc. This worked well as all the other cities came to know about the innovative gambit of Hindustan Times.

21/02/2018

Bingo: Bingo was launched in the year 2007. This Snacks Food Indian brand has four sub-brands in its portfolio. For each and every brand, it came up with catchy tag-lines.
Want to know what the taglines are?
Here u go: Bingo! Yumitos– ‘Take a Yumitos Break’
Bingo! Yumitos Original Style – ‘Salt and Chilli Sprinkled’
Bingo! Mad Angles– ‘Har Angle se Mmmm’
Bingo! Tangles– ‘Khaoge to Khilaoge..’
Share a Tangle Campaign promoted peer to peer sharing by encouraging users to share Bingo tangles with five friends.
What thus started as a simplistic campaign turned out to be a crowd puller. Viral marketing and social media marketing thickened the aura and Bingo became a household name.

02/01/2018

Exposed eye wishes you all a very Happy new year ahead.
This year " Do more of what makes you happy ".

21/12/2017