Happy Nest Media

02/05/2021

Create linkable assets and identify relevant opportunities to reach a wider audience.

06/04/2021

2021 SEO and digital marketing salary and job trends guide

How much should you earn — or pay? What does it take to get hired — or attract top candidates?

How much should you earn — or pay? What does it take to get hired — or attract top candidates?

06/04/2021

Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile.

Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile.

18/01/2021

Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid alternatives.

06/07/2020

Top 5 free backlink checkers you should be using

Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid alternatives.

Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid alternatives.

06/07/2020

The pillars of successful link building

Create linkable assets and identify relevant opportunities to reach a wider audience.

Create linkable assets and identify relevant opportunities to reach a wider audience.

19/04/2020

25 Google AdWords Tips

1. Optimize for negative keywords
2. Remove any duplicate keywords
3. Bid on competitors’ names
4. Monitor the quality scores of keywords
5. Watch the size of your ad groups
6. Monitor what people type when they convert
7. Remove any ads that do not perform as expected
8. Use AdWords to build up where organic lacks
9. Make sure your landing page aligns well with your ad
10. Consider the right keyword match types for your campaign
11. Make adjustments to keyword match as the data comes in
12. Use all your available space for text
13. Use all of your possible ad extensions
14. Use location criteria for higher precision
15. If you have an ecommerce store, use a shopping campaign
16. Use your AdWords campaign to test keywords from your organic efforts.
17. Track more than one goal for a better idea of how the campaigns perform
18. Track your spend for keywords
19. Take advantage of the remarketing lists for search ads.
20. Prioritize your budget for the top performing campaigns
21. Use ad groups to test at least two variations
22. Adjust your ad schedule to improve targeting
23. Analyze data to look for patterns in users locations
24. Look at your data to see if a mobile-only campaign would be helpful
25. Remember that mobile searchers use different keywords

04/11/2019

SEO Tips for Local Business

1. Put the address on every webpage

2. Put keywords on all website pages

3. Position keywords in title and meta descriptions

4. Apply H1 and H2 tags and image alternate text

5. Add a sitemap

6. Put address and contact-us page for each location

7. Incorporate Google map into your contact-us page

8. Crosslink website pages with the right anchor text

9. Place promotional gifts obviously on top of each page

10. Place phone No. and address in plain sight on top of each page

11. Place buyer testimonies and reviews on your site

12. Integrate Google Analytics to monitor your Search Engine Optimization campaigns

04/11/2019

Black hat vs white hat Seo

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01/10/2019

Businesses can now opt out of Google’s online food ordering

Here's how restaurants can opt out of "order online."

01/10/2019

Google Sept. 2019 Core Update ‘weaker’ than June core update

A detailed look at the early impact from the latest .

A detailed look at the early impact from the latest Google core update.