07/10/2022
Who doesn't measure, doesn't manage 😉
With a multitude of metrics existing in the digital market today, it is essential to understand the types of metrics that exist to help in your decision-making process, not only in managing these campaigns, but to measure what is being done.
Below are some important acronyms you should know:
*Performance Metrics*
CAC - Cost per customer acquisition (how much you are paying to make a sale)
ROI - Return on Investment (I invest x and return x of PROFIT)
Cost per Lead (number of quote requests, for example)
Cost per Opportunity (Of all the quote requests generated, how many would you actually have a chance to sell (convert)?
Beauty, and the ROI? 🤔
ROI (short for return on investment)
ROI allows you to know how much a company loses or gains from investments made in different channels.
That's why it's so important to have someone qualified to manage your marketing campaigns, professionals who know how these metrics work and what the best paths to take.