That’s when the idea struck a group of us trigger happy geeks (and purveyors of cutting edge tech) for an photo service – enabling conversations around engaging, high quality photo merchandise. There’s something to be said about sifting through a set of photo prints or leafing through someone’s story in photos, in the form of a photobook. Ethereal yet tangible, connecting you to a stream of emotio
ns no matter how many times you handle the same set of photos or photobook. The process of capturing moments of magic, sharing them, celebrating them has come a long, long way. It has evolved in terms of devices, services, products and even user demographics. It’s now Mom, Dad, Grandma, school kids… the only distinguishing factor being their device of choice but the deep emotional need to capture a moment, an urge to share that moment and a wish to store it for posterity is what binds us all.
