09/09/2026
What if Raaisha existed in the ’80s?
We probably would’ve had louder shirts, longer hair, overflowing ashtrays in brainstorm rooms, and campaign ideas sketched by hand over endless cups of chai.
Gold Spot would bring friends together at the neighbourhood shop. Bournvita would fuel hostel mornings. Dairy Milk would disappear one piece at a time between friends who promised to share it equally.
The tools were different. The deadlines were probably just as unreasonable. But the heart of advertising was exactly where it has always been—in people, emotions, memories and ideas that stayed with you long after the ad was over.
Here’s Raaisha imagining its place in the golden age of Indian advertising.
Happy faces. True friendships. And style that never goes out of the equation.