27/05/2021
Keyword choices are not made lightly. There’s a strategy. There’s a reason. There’s DATA! 🔢
We ❤️ data & the data surrounding your primary (or potential primary) keywords can bolster & affect your SEO strategy.
> Search Volume: Consider whether your keyword of interest is interesting to others & generates a decent amount of search volume. If it’s low, that may be ok, you could be on to something.
> Keyword Difficulty: Assess whether this keyword is going to be difficult to rank for, if there is already high-quality content & authoritative domains occupying the top organic positions. If the KD% is high, it’s a sign that your efforts might be better spent on a different keyword.
> The breakdown of search volume per country may help you realize there are new geographies to focus on that have a high interest in your keyword.
> Knowing which SERP Features are being triggered by your keyword allows you to put the work in on the backend to boost your presence outside of the organic listings. There are more ways to get on the first page of Google.
The breakdown continues in the infographic below. You can also get a complete overview of a keyword’s value with one report 🔥 https://bit.ly/3sVcNoY
