mFilterIt

mFilterIt mFilterIt neutrally validates the performance KPIs for advertisers to get an accurate measure of val

18/08/2026

Millions of campaign data points. But what do they actually mean?

Meet the mPulse Reporting & Insights Agent.

It brings planned and delivered campaign performance into one connected view — helping teams move beyond dashboards to understand what is actually driving performance.

See:

→ Spend, impressions and clicks
→ Planned vs delivered performance
→ Campaign Health Score
→ Cost and delivery trends
→ Devices and audiences
→ Placements and targeting
→ Line-item performance
→ Cross-tab analysis

Need something specific?

Ask the AI.

And reporting doesn't stop at charts.

The Insights Agent identifies patterns, helps explain performance drivers and provides AI-led recommendations for what teams should consider doing next.

For the campaign running today…

and the media strategy that comes next.

Campaign data → clear interpretation → actionable decisions.

Every insight can then feed back into the next brief, creating a continuous campaign learning loop.

That's the mPulse Reporting & Insights Agent.

One Pulse. One Agentic OS. The entire campaign journey.

Comment “mPulse” to know more.

MarketingAI AdTech DigitalAdvertising MediaOperations MarketingAnalytics mFilterIt

13/08/2026

What if campaign optimization started before performance dropped?

Meet the mPulse Optimization Agent.

Once a campaign goes live, everything starts moving.

Costs.
Budgets.
Audiences.
Frequency.
Creatives.
Placements.
Supply.

mPulse continuously monitors those live signals across DV360, Google Ads and Meta Ads and identifies what is holding performance back.

Then, within the guardrails defined by your team, it can:

→ Shift budgets
→ Adjust bids
→ Correct pacing
→ Control frequency
→ Improve device allocation
→ Improve audience allocation
→ Flag creative fatigue
→ Exclude costly, weaker-performing placements

All while keeping campaign boundaries and governance intact.

In controlled A/B tests, agent-led optimization has delivered 20–30% better performance compared with YouTube Planner rates and YouTube's own optimization.

Live signals.
Governed action.
Continuous improvement.

Because optimization shouldn't begin after performance falls.

It should begin the moment performance starts to move.

Comment “mPulse” to explore a complimentary POC.

AdTech DV360 GoogleAds MetaAds ProgrammaticAdvertising MarketingAI DigitalAdvertising mFilterIt

11/08/2026

From media plan → to live campaign. Faster. Connected. AI-powered.
Meet the mPulse Setup Agent.
Create campaigns through an AI-guided conversation, copy an existing campaign or upload a completed setup.
And when the Brief, Planning and Workflow Agents are already complete, everything approved flows directly into Setup:
Budgets.
Dates.
Taxonomy.
Audiences.
Creatives.
Trackers.
Insertion Orders.
Line Items.
Platform Settings.
mPulse identifies what’s missing, brings the full campaign into one review layer, validates it through the built-in QC Agent and creates the campaign directly inside the connected advertising account.
Across Meta, DV360 and Google Ads.
Once live, it moves directly into the mPulse Optimization Agent.
Plan. Create. Validate. Activate. Optimize.
One connected journey.
Comment “mPulse” to explore a complimentary POC and fast-forward your next campaign with AI.
MediaAutomation DV360 GoogleAds MetaAds ProgrammaticAdvertising DigitalMarketing MarketingAI mFilterIt

07/08/2026

When AI meets human judgment, the real magic is in the orchestration.

A sharp fireside chat with Tushar Vyas and Dhiraj Gupta, CTO at mFilterIt, exploring how humans and AI agents can work together — not as replacements, but as a connected operating system for better decisions, faster ex*****on, and smarter media operations.

The conversation also brought mPulse into focus: how Agentic AI can coordinate multiple agents across the campaign lifecycle while keeping human judgment firmly in control.

A great discussion on where marketing operations are headed next — Human intelligence + Agentic AI + orchestration.

MarTech mFilterIt MarCon2026

06/08/2026

Two packed days at MarCon 2026 — full of sharp conversations, fresh perspectives, familiar faces, and plenty of excitement around what’s next for media and marketing.

It was great showcasing mPulse by mFilterIt and discussing how Agentic AI can connect planning, ex*****on, governance, optimization, and insights through one intelligent operating layer.

A big thank you to everyone who stopped by, exchanged ideas, challenged assumptions, and made the event memorable.

Two days. One strong pulse. And a lot more to come.

MarTech MediaOperations DigitalMarketing

03/08/2026

An approved media plan is only the beginning.

Campaign setup still requires taxonomy, targeting, creatives, trackers, approvals and quality checks—often managed across different teams and files.

The mPulse Workflow Agent brings everything into one connected workflow.

Finance, creative, agency and operations teams can contribute to the same campaign plan in parallel.

The agent then:

• Keeps every team synchronized
• Maintains one current setup version
• Generates campaign taxonomy automatically
• Validates inputs against platform requirements
• Flags missing IDs, targeting gaps and creative issues
• Connects UTM parameters, pixels and campaign trackers
• Runs the final quality check before approval

Once complete, the campaign can be downloaded as a validated setup or move directly into campaign creation.

No repeated copying.

No disconnected tracker sheets.

Fewer opportunities for error.

From an approved media plan…

to a validated, platform-ready campaign setup.

Watch the complete explainer through the link in bio.

Comment “mPulse” to explore a complimentary proof of concept.

MediaOperations MarketingAI AdTech MarTech MarketingTechnology DigitalMarketing mFilterIt

31/07/2026

A campaign brief tells you what you want to achieve.

But the media plan decides whether that objective has any chance of becoming reality.

Introducing the mPulse Planning Agent — a connected planning experience that brings together:

🔹 Audience insights from GWI
🔹 Media-consumption intelligence from Comscore
🔹 Quick-commerce market share and OSA signals
🔹 Search trends, seasonality, sporting events and festivals
🔹 Historical benchmarks and placement performance
🔹 Learnings from similar past campaigns

The agent converts an approved or uploaded brief into a complete draft media plan—across platforms and line items.

And every recommendation comes with a reason:

Why this platform?
Why this audience?
Why this format?
Why this budget allocation?

The plan includes reach and frequency projections, impressions, platform mix, budget distribution and overall efficiency.

It stays editable, can be exported to Excel and continuously checks alignment through the Brief Adherence Score.

Once approved, the plan moves directly into the mPulse Workflow Agent—with the brief, evidence, audiences, budgets, platforms and planning rationale still connected.

From brief.
To evidence.
To an ex*****on-ready media plan.

🎬 Watch the complete mPulse Planning Agent explainer:

Comment “mPulse” to explore a complimentary proof of concept.

Created with Nizom ♾️

MediaStrategy AdTech MarTech MarketingTechnology mFilterIt

28/07/2026

What if your campaign brief looks complete—but an important audience insight, market signal, benchmark, or previous campaign learning is still missing?

That information may already exist. It is simply spread across documents, dashboards, research platforms, emails, spreadsheets, and different teams.

The mPulse Brief Agent brings it together.

Start through a guided AI conversation, import an existing template, or build the brief manually.

Then structure:

• Objectives
• KPIs
• Audiences
• Budgets
• Timelines
• Platforms
• Creative requirements

The agent can also surface relevant internal learnings and contextual research. You decide what matters, what gets pinned, and what moves forward.

Once approved, the brief connects directly to the mPulse Planning Agent—so the planner does not begin from a blank sheet.

Fewer iterations.
Better research.
Faster movement towards launch.

Comment “mPulse” to explore a complimentary POC for your next campaign.

AdTech MarketingTechnology ArtificialIntelligence mFilterIt

15/07/2026

The teaser gave you a glimpse. Now, meet mPulse by mFilterIt.

Campaign operations are often spread across emails, spreadsheets, platforms, dashboards and reports—creating too many handoffs, too much manual follow-up and too little visibility.

mPulse brings planning, setup, optimization, reporting and intelligence into one connected agentic operating layer.

Human judgment stays in control.
Agents add speed where it matters.

One Pulse. One Agentic OS.
Every Platform. Every Step.
Complete Visibility. Complete Governance.

The complete mPulse product film is now live on YouTube.

Watch it now. Link in bio.

CampaignIntelligence MarketingTechnology DigitalAdvertising ArtificialIntelligence MarTech

Address

Golf View Corporate Tower, 4th Floor, Tower A, Sector 42, Gurugram
Guraora
122002

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Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

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+919810310660

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