Prasun Mazumdar Design (PMD)

17/11/2023

We officially started 11 years back, we have come a long way and we think it is all due to the support and love we get from you all.

Wanted to share just a quick replay

#11

Would like to thank .inc vishal @59.4o .studio

And clients: .in qnd Manu more

17/11/2023

We officially started 11 years back, we have come a long way and we think it is all due to the support and love we get from you all.

Wanted to share just a quick reply

#11

01/04/2023

We collaborated with last year, to illustrate a publication that can bring real change in the way we think, perceive and also educate. They are huge resources for important research and knowledge sharing, very carefully divided into four parts.
We also appreciated UNESCO MGIEP for letting us express illustrative thoughts in the form of abstract illustrations for the covers of each of these books, which later also helps the project with other important communications.

The full project is to be shared on our website, very soon.



Designed & Illustrated

01/03/2023

Biodiversity is the key to a balanced ecosystem
If the ecosystem is balanced, it is going to be sustainable for a very long time.

Biodiversity

- We all are a part of a network that makes us one, we are one
- More the complexity of this nexus, the more layers and hues of diversity help it makes the nexus stronger and hence a firm balance of the ecosystem.

I understand that mostly and sadly we have been taught to become "one type" and not to become "one". The fair truth is the more types we are, the more diversity it is and the better it is for the balance and for the ecosystem.

The beauty of balance is the idea of Diversity
The beauty of diversity is the idea of Balance.

To ensure that this diversity flourishes and the balance remains maintained, it is important to understand diversities in different spaces in our ecosystem. In this project, I will focus on different spaces, species, events, hunting and Farming that are causing changes that tremble the balance of the ecosystem.

Set 02: Illustrative Communication



&
Artist:

04/10/2021

Alo Frut is a well-known Indian brand that makes a variety of FMCG products. The brand defines itself with the usage of aloe vera in its products, which is their USP. They approached us for the packaging design of a new product line called Alo Frut Mocktails, a 0% alcohol beverage with four different exciting flavors. At first, the packaging design of the can was created in isolation. But as the project grew, we were offered to redesign the brand language for communication as well. As we worked upon the visual language of the can, we started figuring out the elements that will help us create a varied, exciting, and adaptable brand language. The design language for Alo Frut Mocktails was created keeping in mind the natural fruits and freshness aspect of the brand. We created a logotype for the product verticals as well. The challenge was to communicate and focus upon the versatility of the drink, which could be had as a refreshment during the day, or also as a beverage for social gatherings like parties at night. As a solution, we came up with an idea of the usage of a 2 color system that represents the daytime and nighttime consumption of the drink. This language translated into their online as well as offline communication to promote the drinks.

Full Project: https://pmdindia.in/project/alofrut-mocktails/

06/12/2019

https://www.newindianexpress.com/cities/delhi/2019/oct/21/mythology-in-a-new-avatar-at-promenade-2050633.html

Artist Prasun Mazumdar talks about his fascination with Mahabharat and Ramayan, and how they inspired him to work on his latest set of installations