23/07/2026
A closer look at what happens behind the scenes of affiliate marketing.
In a recent podcast with Gaurav S., CEO of Virus Positive Technologies, Parul Mehta Bhargava ๐ discussed the changing affiliate marketing landscape and the importance of trust, transparency, and compliance.
In this snippet, they talk about fraud in affiliate marketing and how the compliance team identifies suspicious activity. As Parul explains, when affiliates are transparent about how they work, the team can understand their business and provide the right offers. But when technology and monitoring systems detect something that doesnโt look right or wasnโt declared, the team steps in and takes action.
Thereโs a lot more to the conversation. Stay tuned for more insights and snippets from the podcast. ๐๏ธ