ABM Communication Pvt Ltd

ABM Communication Pvt Ltd A young, resourceful and productive agency with a creatively inclined team that provides effective 3

11/05/2026

“Sona Kya Nahi Karsakta” is more than a campaign. It is a reflection of the confidence, dignity and self-reliance that power India’s growth story.

One of our most appreciated films highlighted how gold loans can enable cooperative dreams, social initiatives and community progress by creating real impact across markets and audience segments.

When trust meets opportunity, gold becomes more than an asset. It becomes a catalyst for change. ✨

ABMCommunications PurposeDrivenCampaigns

08/03/2026

This , The Muthoot Group dared to accept a slightly radical thought.

What if a man had to step into a woman’s shoes for a day?

We wanted to move away from the typical Women’s Day narrative and explore a simple but powerful question. What begins as a relatable situation soon reveals the often unseen effort that women bring into balancing homes, families, and professional responsibilities every single day.

From the early morning rush to the countless tasks that quietly hold everything together, the story is a tribute to the strength, patience, resilience, and dedication that often go unrecognised.

Sometimes what looks effortless is actually powered by extraordinary determination.

A special appreciation to the team at The Muthoot Group for encouraging us to explore this thought and trusting us with a perspective that breaks away from the usual narrative.

Proud to share this film created as a small attempt to spark reflection and appreciation, not just today, but every day.

Would love to hear from you, who are the women in your life whose everyday strength inspires you?

Happy Women’s Day!

08/03/2026

To the women who create, lead, provide strength and inspire every day.
We thank you for your resilience, dedication and the inspiration you bring to all of us.
Happy Women’s Day.

04/03/2026

Where there is colour and celebration, your true colors shine.
Happy Holi.

20/02/2026

A Journey of Impact, Influence and Innovations

2016 witnessed a definite shift in India’s diagnostics industry. The evolution began with enhanced consumer awareness and preventive healthcare. We at abm developed a film that reflected this emerging shift.

At a time when empowered households were taking increased ownership of health decisions, progressive brands like Dr Lal PathLabs were leading the way. The brief called for thoughtful and responsible storytelling.

Built around a relatable family narrative, the film encouraged informed decision-making and positioned diagnostics as a conscious and a considered choice.

We are proud that this work was created for Dr Lal PathLabs — one of our long-standing and most valued client partnerships.

A meaningful piece from 2016, crafted at a pivotal moment for the category.

We share this director’s cut with gratitude to the late Pradeep Sarkar, whose distinctive storytelling brought depth and sensitivity to the film.

AdvertisingFilm IndianAdvertising CreativeLegacy HealthcareCommunication ThoughtfulStorytelling ClientPartnerships DirectorCut

03/02/2026

As a part of our campaign ‘Sona Kya Nahi Kar Sakta’, we now share the second TVC in the series. By shifting the narrative from possibility to purpose, the film anchors the thought in everyday usage moments, while acknowledging the enduring trust that has made Muthoot Finance a part of millions of life journeys.

30/01/2026

Second in the series: SG – Believe and Become

A film built on belief, aspiration, and self-confidence.

Created when SG was looking to reconnect with budding cricketers and reclaim its aspirational edge.

Simple storytelling. Strong emotion.

An in-house film that reminded young players to see potential before achievement.

27/01/2026

2016 was a remarkably active year for an agency of our size, working across multiple categories and campaigns.

Looking back, the diversity of trendy and impactful work stands out.

First in the series: AMCAT

A TVC we created in 2016 that captured AMCAT’s role in bridging talent and opportunity - using simple, relatable storytelling to connect with students and recruiters alike. #2016

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