20/02/2026
A Journey of Impact, Influence and Innovations
2016 witnessed a definite shift in India’s diagnostics industry. The evolution began with enhanced consumer awareness and preventive healthcare. We at abm developed a film that reflected this emerging shift.
At a time when empowered households were taking increased ownership of health decisions, progressive brands like Dr Lal PathLabs were leading the way. The brief called for thoughtful and responsible storytelling.
Built around a relatable family narrative, the film encouraged informed decision-making and positioned diagnostics as a conscious and a considered choice.
We are proud that this work was created for Dr Lal PathLabs — one of our long-standing and most valued client partnerships.
A meaningful piece from 2016, crafted at a pivotal moment for the category.
We share this director’s cut with gratitude to the late Pradeep Sarkar, whose distinctive storytelling brought depth and sensitivity to the film.
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