Let's MarkUp

Let's MarkUp MarkUp is a platform for all brand stories that fall under the ambit of startup ecosystem in India.

From interviews of CEOs and CMOs, to mapping evolution of a company, and from charting out smart marketing hacks to reviewing quirky campaigns- we give your brand an alternative voice.

Revv plays our hostel nostalgia tape on loop, with their brilliant new campaign! *calls for a time machine*
19/05/2017

Revv plays our hostel nostalgia tape on loop, with their brilliant new campaign! *calls for a time machine*

Amidst the plethora of content available to us, what are the elements most common to marketing campaigns these days? Banking

Treebo Hotels leaves no room for 'shaq' with its first TVC with Irrfan!
19/05/2017

Treebo Hotels leaves no room for 'shaq' with its first TVC with Irrfan!

For most Indians, budget hotels are like the rotten apple in a basket of five star fruits – below average service,

It came and it conquered the hearts of millions of consumers. Here's what helped Pulse become the 'Pulse of India'
12/05/2017

It came and it conquered the hearts of millions of consumers. Here's what helped Pulse become the 'Pulse of India'

Last year, consumers were seen thronging the local pan shop around the corner of every neighborhood, asking for something common

How a data dissection of 75,000 tweets uncovered the real reviews of Baahubali 2
11/05/2017

How a data dissection of 75,000 tweets uncovered the real reviews of Baahubali 2

The Baahubali fever gripped the nation almost two years back, and ever since then, the magnum opus has managed to

Here’s how Studio Coppre capitalizes on digital marketing and media to build its brand.
08/05/2017

Here’s how Studio Coppre capitalizes on digital marketing and media to build its brand.

With an aim to create beautiful, utility objects from yesteryear metals, the Pune-based social venture, Studio Coppre, started operations in

Do startups really need a board of directors for growth? Find out what Sanjeev Bikhchandani has to say.
13/04/2017

Do startups really need a board of directors for growth? Find out what Sanjeev Bikhchandani has to say.

In an era where corporate ethics are bottoming out and star CEOs are running amuck, do Indian startups need a

India’s Internet economy is all set to double to $250 billion. Read on to know more.
13/04/2017

India’s Internet economy is all set to double to $250 billion. Read on to know more.

India’s internet economy is expected to double to $250 billion, says a report recently published by the Boston Consulting Group

What did India’s biggest unicorn, Flipkart do that other’s failed to? Know from the horse’s mouth here.
11/04/2017

What did India’s biggest unicorn, Flipkart do that other’s failed to? Know from the horse’s mouth here.

On Friday, Kalyan Krishnamurthy made his first public appearance at a TiE event in New Delhi, after becoming the CEO

Here's how Olacabs reached the over-one-million-rides-a-day mark in just three years!
10/04/2017

Here's how Olacabs reached the over-one-million-rides-a-day mark in just three years!

Backed by Japanese investment firm Softbank, domestic car-hailing major Ola recently said that the company is all set to turn

This campaign by JUI Beautiful Hair has got the whole world talking.
07/04/2017

This campaign by JUI Beautiful Hair has got the whole world talking.

How is an ideal hair oil commercial like? Protagonist facing hair issues, gets magic ointment and boom! The transformation to

From quirk to utility- Here’s how Happily Unmarried connects the right cord with youth.
06/04/2017

From quirk to utility- Here’s how Happily Unmarried connects the right cord with youth.

When a brand picks usual, carefree, raw, desi and natural instances from their customer’s daily lives and gives it a

Presenting the Rostaa Nut ad by Bullet On Wheels; after all, in the world of nuts, 'nutting' else matters.
05/04/2017

Presenting the Rostaa Nut ad by Bullet On Wheels; after all, in the world of nuts, 'nutting' else matters.

When was the last time you maintained a fitness goal? Probably on January 1. Were you able to keep it?

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