Mango Bus - Research Consulting Innovations

Mango Bus - Research Consulting Innovations MangoBus is a boutique organization committed to providing cutting edge research, analytics and marketing/ business solutions to its clients.

Mango Bus is a start-up Development and Corporate sector consulting firm specializing in social research/ analytics, communication development, program design, capacity building and strategic advisory practices. Our Practice Areas
1. Social Research and strategic advisory
Our Development sector practice consists of providing cutting edge social research and consulting solutions to our clients. We

leverage our teamโ€™s decades of corporate and development sector experience to develop sustainable and impactful solutions routed in deep cultural understanding of beneficiaries. Our offerings include Ethnographic studies, Secondary/ Desk researches, Primary research, Stakeholder engagement and analysis through workshops/ one-on-one interactions, Mapping of beneficiary ecosystem, Business model development, Feasibility studies, Measuring cost impact and efficiency analysis etc.
2. Social and Behaviour Change Communication
Mango Bus strongly believes that the key to bringing behaviour change is indexed on robust understanding of target audienceโ€™s cultural beliefs to design communication messages that leverage this understanding. Our core philosophy is that the communication should drive healthy behaviours to help save lives especially among under-served/ BoP populations. Our senior team stays on top of the entire process to ensure that we get insights that are actionable and are pillared on strong emotional understanding of the target audiences, thereby substantially increasing its chances of success.
3. Market Research and Analytics
As a full-service boutique market research agency, we offer both Qualitative, Quantitative and online research solutions to our Corporate clients. All our solutions are based on in-depth understanding of our consumers and their cultural eco-system. We do not believe in โ€œJugaadโ€ methodologies and instead try to base our recommendations on rigorous research. We also believe in working like a Partner with our clients while ensuring senior level involvement at all stages of project.
4. Program Implementation, Training and Capacity Building
Our expertise in project management, knowledge of the Indian culture, practices and nuances and strategic implementation techniques helps us in advising our development partners how to run their programs effectively. Additionally, we also have the know-how of running programs and building capacity in the areas of Primary Health care, Education, Sanitation and Gender empowerment.

๐๐จ๐ฅ๐ฅ๐ฒ๐ฐ๐จ๐จ๐-๐€ ๐Œ๐ข๐ซ๐ซ๐จ๐ซ ๐ญ๐จ ๐’๐จ๐œ๐ข๐ž๐ญ๐ฒ ๐“๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ƒ๐ž๐œ๐š๐๐ž๐ฌBollywood has always been more than entertainment; itโ€™s a reflection of soc...
29/11/2024

๐๐จ๐ฅ๐ฅ๐ฒ๐ฐ๐จ๐จ๐-๐€ ๐Œ๐ข๐ซ๐ซ๐จ๐ซ ๐ญ๐จ ๐’๐จ๐œ๐ข๐ž๐ญ๐ฒ ๐“๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ƒ๐ž๐œ๐š๐๐ž๐ฌ
Bollywood has always been more than entertainment; itโ€™s a reflection of societal changes, aspirations, and emotional undercurrents. Tracing its evolution from the 1950s to today reveals how cinema has mirrored the collective psyche of India.
1950๐ฌ: ๐‘๐ž๐š๐ฅ๐ข๐ฌ๐ฆ ๐š๐ง๐ ๐’๐ญ๐ซ๐ฎ๐ ๐ ๐ฅ๐ž
Films like Do Bigha Zameen and Mother India depicted Indiaโ€™s agrarian struggles and post-independence hardships. These stories highlighted themes of resilience, sacrifice, and the survival of rural communities. The emotional anchor lay in their stark realism, resonating with a nation rebuilding itself.
1960๐ฌ: ๐ˆ๐๐ž๐š๐ฅ๐ข๐ฌ๐ฆ ๐š๐ง๐ ๐‘๐จ๐ฆ๐š๐ง๐ญ๐ข๐œ๐ข๐ฌ๐ฆ
Awara and Aradhana explored escapism and melodrama, blending hope and romance. They symbolized a young India aspiring for modernity while rooted in tradition.
1970๐ฌ: ๐“๐ก๐ž ๐€๐ง๐ ๐ซ๐ฒ ๐˜๐จ๐ฎ๐ง๐  ๐Œ๐š๐ง ๐š๐ง๐ ๐’๐จ๐œ๐ข๐š๐ฅ ๐‘๐ž๐›๐ž๐ฅ๐ฅ๐ข๐จ๐ง
This was the era of Deewar, Zanjeer, and Sholay. The anti-hero emerged, reflecting societyโ€™s frustration with corruption and inequality. Amitabh Bachchanโ€™s "angry young man" persona epitomized rebellion, while Sholay combined action and camaraderie, redefining cinematic storytelling.
1980๐ฌ: ๐“๐ก๐ž ๐Œ๐š๐ฌ๐š๐ฅ๐š ๐„๐ซ๐š
With films like Himmatwala and Govinda's dance extravaganzas, Bollywood embraced vibrant colors, exaggerated drama, and over-the-top entertainment. These films were unapologetically loud, serving as escapism during a politically and economically turbulent decade.
1990๐ฌ: ๐‘๐จ๐ฆ๐š๐ง๐œ๐ž ๐š๐ง๐ ๐†๐ฅ๐จ๐›๐š๐ฅ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง
This was the age of Dil To Pagal Hai, DDLJ, and Darr. Love stories evolved, blending Indian traditions with Western influences as globalization shaped urban life. SRKโ€™s charisma symbolized the eternal romantic, making him the face of Bollywood worldwide.
2000๐ฌ: ๐Œ๐จ๐๐ž๐ซ๐ง ๐„๐ฑ๐ฉ๐ฅ๐จ๐ซ๐š๐ญ๐ข๐จ๐ง๐ฌ
Films like Dil Chahta Hai, Rang De Basanti, and Lagaan showcased evolving priorities: friendship, rebellion against systemic issues, and an underdogโ€™s triumph. Bollywood began questioning norms and addressing youth aspirations and patriotism in fresh, relatable ways.
2010๐ฌ:๐ˆ๐ง๐๐ข๐ฏ๐ข๐๐ฎ๐š๐ฅ๐ข๐ญ๐ฒ ๐š๐ง๐ ๐‘๐ž๐š๐ฅ๐ข๐ฌ๐ฆ
Zindagi Na Milegi Dobara and 3 Idiots celebrated personal journeys, self-discovery, and breaking societal pressures. Movies like Dangal pushed boundaries with strong narratives about gender equality and family.
๐“๐จ๐๐š๐ฒ:๐๐ฎ๐š๐ง๐œ๐ž๐ ๐š๐ง๐ ๐’๐จ๐œ๐ข๐š๐ฅ๐ฅ๐ฒ ๐‚๐จ๐ง๐ฌ๐œ๐ข๐จ๐ฎ๐ฌ ๐‚๐ข๐ง๐ž๐ฆ๐š
The rise of Ayushmann Khurrana and Rajkummar Rao has brought a wave of socially relevant films. Movies address themes like sexuality (Shubh Mangal Zyada Saavdhan), caste (Article 15), and struggles (Bareilly Ki Barfi), blending entertainment with meaningful storytelling.
Bollywoodโ€™s journey reflects Indiaโ€™s transformationโ€”from struggles for survival to dreams of individuality, from rebellion to self-expression. What's next for Indian cinema. What do you think ?

Let us end malnutrition ...
02/10/2019

Let us end malnutrition ...

There is a famous Bollywood Movie โ€˜Readyโ€™ starring Salman Khan and Asin. There is a scene in the movie where the Choudhary brothers are shown sitting in a restaurant with the Modi brothers.

Could this be a confirmation of the slowdown in the Indian Economy !!!
23/08/2019

Could this be a confirmation of the slowdown in the Indian Economy !!!

Why rural India canโ€™t afford to buy biscuits

07/11/2018
Mango Bus article on Rural Research gets featured in PitchOnNet ...
07/08/2018

Mango Bus article on Rural Research gets featured in PitchOnNet ...

More than 70% of Indian population lives in rural areas and urban slums. These markets not only contribute to more than 3/4th of the workforce in the country but also are becoming the new drivers of growth. Despite the huge potential, these markets remain underserved in the country due to various ch

24/10/2017
10/10/2017

We are looking for a a team of promoters for doing on-ground activation in Delhi-NCR. Daily pay-out will be Rs. 750/- plus conveyance. If interested, please call at 9999-576-038 OR mail your CV at [email protected].

09/10/2017

We are looking for a temporary Tele-caller for our Gurgaon office. The duration is going to be 7 days. Daily pay-out will be Rs. 750/- plus conveyance. If interested, please call at 9999-576-038 OR mail your CV at [email protected].

Address

419-424, 4th Floor, JMD Megapolis, Sohna Road
Gurugram
122001

Telephone

+91-9811148554

Website

Alerts

Be the first to know and let us send you an email when Mango Bus - Research Consulting Innovations posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Mango Bus - Research Consulting Innovations:

Shortcuts

Share