IdeasBridge

IdeasBridge Following the principles of human-centric design thinking and empathy, we brings together strategic

Following the principles of human-centric design thinking and empathy, we brings together strategic know-how, design, storytelling and digital delivery capabilities helping our customers build long-term value for their products and brands.

4 Reasons Why Video Belongs In Your Marketing Strategyhttp://ow.ly/lZcY50yo8gDSource: CMO
17/02/2020

4 Reasons Why Video Belongs In Your Marketing Strategy

http://ow.ly/lZcY50yo8gD

Source: CMO

With 72% of people preferring to learn about a product through a video, it's becoming clear why video belongs in the overall marketing strategy.

[Interesting Insights] About 91% respondents believe that using smart devices such as smart displays and computers helpe...
26/09/2019

[Interesting Insights] About 91% respondents believe that using smart devices such as smart displays and computers helped improve their overall health while 66% of the Indian respondents said that technology makes them feel more youthful.

A study has been conducted by Chinese technology giant Lenovo which uncovers a growing relationship between technological innovation and well-being.

Whatever the ROI of digital and real-world optimization, CX-minded marketers have shaped Gen Zers’ online lives by antic...
23/09/2019

Whatever the ROI of digital and real-world optimization, CX-minded marketers have shaped Gen Zers’ online lives by anticipating their needs and heightening their expectations.
Source: CMO.com
http://ow.ly/9ku450wm4K4

By sending the right messages at the right time to the right people, marketers showed Gen Zers quite directly that the world was their oyster.

16/09/2019

Concerns are leading some companies to explore ways to promote “conversational health.” Over the past year, Facebook, Instagram, Twitter, and YouTube have moved to deemphasize or eliminate key metrics in the name of promoting healthy user engagement.
https://www.wired.com/story/internet-healthier-without-like-counts/

8 Best practices to design powerful calls to action that convert
10/06/2019

8 Best practices to design powerful calls to action that convert



Think of the calls to action (CTAs) in your email campaigns as the entrance to your sales funnel. Are they easy to find? Do they welcome and draw in your prospects and customers? Does the text motivate a click? Here are eight best practices to help you design powerful CTAs that convert. Keep the CTA...

[BLOG]: How to make the most of your Thank You page
14/05/2019

[BLOG]: How to make the most of your Thank You page

Provide links to easily connect with your organization on social media sites, such as Twitter, Facebook, Pinterest, and LinkedIn. Upsell or cross-sell other products. One way to do that is by including a coupon for a discount on your confirmation page. Always be sure to include a link to your organi...

Blog: 5 Reasons Why Startups need  Agile marketing methodologies allow teams to quickly get an idea out to customers ear...
09/05/2019

Blog: 5 Reasons Why Startups need

Agile marketing methodologies allow teams to quickly get an idea out to customers early with smaller budgets, less risk and better ideas.

5 Reasons Why Startups need Agile Marketing

We help brands succeed on   by being tactically nimble, clear about objectives and adopting a relentless   centricity.Ou...
05/05/2019

We help brands succeed on by being tactically nimble, clear about objectives and adopting a relentless centricity.

Our Service: Social Media Marketing

Social media is all about conversations, and we help connect and engage with your customers in an effective way

3 Best Ways of Adding   to Email
03/05/2019

3 Best Ways of Adding to Email



Whether your video is a product demonstration, customer testimonial, or an educational message, many people would prefer (and be enticed) to watch a quick video rather than read a lot of information, especially on a mobile device’s small screen. If you’re considering adding a video to your email...

3 tips for choosing the colours to use in your   to   subscriber engagement.
27/04/2019

3 tips for choosing the colours to use in your to subscriber engagement.



In marketing, colours have been shown not only to help consumers differentiate your brand from the competition but also to affect feelings and moods. Colour increases recognition of brands, for example, by 80%, and brand recognition is directly linked with consumer confidence. How much of an impact....

BLOG: 5 Reasons Why   need
23/04/2019

BLOG: 5 Reasons Why need

5 Reasons Why Startups need Agile Marketing

15/04/2019

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