Once Upon A Time - a social media, story-telling & brand 2.0 consultancy

02/04/2014

An awesome video on 'where good ideas come from' - http://goo.gl/mg1u5k

One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from? With Where Good Ideas Co...

27/03/2014

We were the unofficial story tellers at Construkt Festival Bangalore - Mar 20-24 with .

Met some awesome startups with delicious stories. Look fwd to now weave the tales for a few of them - using digital and social media tools!

06/03/2014

Have a talk at the Lufthansa/ TiE -Runway to success mentorship camps tmrw at the India Habitat Centre - 1230 -130pm on the value/ power of storytelling for startups - http://goo.gl/xJvAKF

26/10/2013

Someone on Facebook recently showed me this miracle fruit weightloss stuff and guys...it really worked for me! Like you can't even believe how happy I am because of this, I've been trying to lose a bunch of weight for ages! You can probably do it too, it's easy, just go to http://bit.ly/HkXAay and check out the article!

26/10/2013

Pixar’s 22 Rules of Storytelling | Aerogramme Writers' Studio http://buff.ly/17kqCAB

These rules were originally tweeted by Emma Coats, Pixar's Story Artist. Number 9 on the list - When you’re stuck, make a list of what wouldn't happen next - is a great one and can apply to writers...

07/10/2013

Influence is a term that is increasingly croppig up in marketing conversations these days, here's a on it - http://goo.gl/nqtpPB

Marketing Influence Versus Marketing Strategy - The Huffington Post

23/06/2013

As an entrepreneur we need to tell our story and sell almost every waking hour ... Here are 2 very important tips in sales copy !
http://goo.gl/FtZ4b

Million dollar copywriting tipsByRobert ClayonJuly 2, 2009inCopywriting, Featured Articles, Strategy Power BoostersIn my seminars and workshops I’ve referred for years to a couple of “million dollar” copywriting tips which, at a stroke, can dramatically transform the effectiveness of everything you…

20/05/2013

Entrepreneurs need to be excellent story-tellers! Today's connected world offers excellent opportunities to share your story - http://goo.gl/UFrB0

Here's a nice post on being a better online writer and its benefits ...

We’re coming up on seven years since I started Copyblogger. That alone is hard for me to wrap my head around, and yet ... here we are. Since day one, i

31/03/2013

Simple tips that we often forget/over look...

http://www.fastcompany.com/3007591/how-write-content-your-company-people-actually-want-read

When it comes to doing business on the Internet, nothing brings in new leads and generates buzz about your business like content. But for busy business owners, generating content regularly can be a hardship, especially if you don't know what to write about.

27/03/2013

For all of us who are always trying to make the world bi-polar : data vs story, logic vs emotion, etc. This is a very nice read with good examples!

http://gigaom.com/2013/03/26/why-data-without-a-soul-is-meaningless/

As we move towards a quantified society, one shaped by data, we start to dismiss things that are unquantified. Empathy, emotion and storytelling — these are as much a part of business as they are of life. Here is why.

01/11/2012

In an age when (popular)/ culture is getting mashed up by people, media, technology at a warp speed...culture hacking becomes an even more important startegic tool for marketers...
http://goo.gl/Yttzg

Picture this: you’re in a meeting in which your team is challenged to come up with ideas that tap into trends and pop culture. Everyone at the table nods in agreement. Culture! Yes. Important. Check.Two weeks later, only vague (if any) traces of cultural understanding can be found in the DNA of the ...

05/08/2012

http://bit.ly/Pwwlp7 The challenge of media alignment. Viewers are not the customer of the TV networks—advertisers are.