Outliers Media

Outliers Media Creating means for a growing outreach. Branding | Digital Marketing | Pitch Decks | Website design | Trainings

Atleast try and reach the relevant audience on 2 of the social media platforms.
16/06/2017

Atleast try and reach the relevant audience on 2 of the social media platforms.

Marketing is a continuous process. It needs to be built up everyday! You stop marketing your brand and people start forg...
14/06/2017

Marketing is a continuous process. It needs to be built up everyday! You stop marketing your brand and people start forgetting you!
Gold Fish ‘3 second memory’ might be a myth but this one’s not! ;)

Adidas took an unusual approach to its "All in or Nothing" campaign which was launched during the football World Cup 201...
12/06/2017

Adidas took an unusual approach to its "All in or Nothing" campaign which was launched during the football World Cup 2014. The strategy, said Adidas, was to focus on "quality" over "quantity" in its social media audiences.

The campaign, its biggest in terms of media spend ever, appeared to work. The sports brand said it expected sales of football products to hit £1.6bn that year as its marketing fired up demand, including 8 million official jerseys, 1.5 million more than the previous World Cup as it benefited from a sponsorship strategy that saw it providing kits to both finalists and deals with the Golden Ball, Boot and Glove winners.

They gained almost 6 million new fans across their global social channels;
967,000 hashtag uses - 3 times more than any other brand;
1.7 million brand mentions on Twitter - 22% higher than our sports brand competitors;
And, crucially, became the most talked about brand at the World Cup.

At the end of 2014, Adidas had reached their record global sales target of two billion euros.

All in or nothing campaign: https://www.youtube.com/watch?v=sAw_USkdxKA

You can’t compromise on this! Visuals have much more retention than just text. Work towards more creativity everyday in ...
07/06/2017

You can’t compromise on this! Visuals have much more retention than just text. Work towards more creativity everyday in all your collaterals and Social Media posts!

Simplicity is the key!
06/06/2017

Simplicity is the key!

Coca-Cola radically changed the way it markets its products, introducing a “one brand strategy” where its four product v...
05/06/2017

Coca-Cola radically changed the way it markets its products, introducing a “one brand strategy” where its four product variants – Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life – fit underneath the master brand rather than being supported with separate campaigns.

The move saw the company evolve its “Open Happiness” strapline to “Choose Happiness” in Great Britain in an bid to help consumers make informed choices and suggest there is a Coca-Cola to suit every taste by more clearly communicating product differentiation.

It was part of an effort to grow sales in the company’s flagship European market, Great Britain, as well as boost sales of its lower and no calorie variants. Research conducted by the brand found that half of consumers did not know that Coke Zero has no sugar and no calories and were unclear about the difference between Coke Zero and Diet Coke.

The new strategy has been used across its TV advertising, as well as in its sponsorship of the Rugby World Cup. Initial sales figures suggest the shift has paid off. Data from IRI shows that total Coca-Cola value sales across its variants were up in the UK by 1.46% year on year to £480.3m for the 20 weeks to 18 July (the period during which the strategy has been in place). Meanwhile, main rival Pepsi saw total sales drop 8.4% to £161.7m.

You can’t plan to market your brand with just one main idea forever. Vodafone had their Pug who followed you everywhere....
31/05/2017

You can’t plan to market your brand with just one main idea forever. Vodafone had their Pug who followed you everywhere. But then they needed Zoo Zoos. Keep working for newer ideas every day / week / month!

In order to capture the spirited essence of India, our tourism ministry came up with the branding project that termed ou...
29/05/2017

In order to capture the spirited essence of India, our tourism ministry came up with the branding project that termed our nation as "Incredible India". For long, India had been characterised as the land of maharajas and elephants, however, the ads of "Incredible India” portray India as the land where cultures confluence, festivities cast a spell and sports and adventure excites.

Amir’s promotion of the notion of "Athiti Devo Bhava” sensitised us for the need to be receptive rather than hostile to other cultures. It also launched a brochure "India - The Land of Yoga” including the details of Yoga destinations which helped promote the centuries-old tradition as a tourism product. It is due to the efforts of Incredible India campaigns that has over these years influenced the world. According to statistics of 2016, India received about 88.90 lakh tourists which is a 27% growth from the previous year.

Incredible India TV Commercial: https://www.youtube.com/watch?v=_qBE_Z8JbzY

However basic or unique your product / service is, unless beautified and presented well, no one will buy it! After all, ...
25/05/2017

However basic or unique your product / service is, unless beautified and presented well, no one will buy it! After all, “Jo Dikhta Hai, Vo Bikta Hai.”

That’s an average of 40,000 search queries every second. Thats why its necessary to make sure you choose SEO partners wh...
24/05/2017

That’s an average of 40,000 search queries every second. Thats why its necessary to make sure you choose SEO partners who know their game well!

Apple has a history of creating great products and selling them through equally good marketing campaigns. Steve Jobs' co...
22/05/2017

Apple has a history of creating great products and selling them through equally good marketing campaigns. Steve Jobs' coming back to Apple and launching 'Think Different' campaign marks the point when Apple started recovering from its damaged brand image. The campaign spearheaded a series of affluent marketing efforts which made the brand what it is today.

One of such campaigns which made them win the fight against their competitor Microsoft was "Get a Mac". The campaign tells Mac's audience everything they need to know about their product without being overt - and they did it in a clever way. A key takeaway here? Just because your product does some pretty amazing things doesn’t mean you need to hit your audience over the head with it. Instead, explain your product’s benefits in a relatable way so consumers are able to see themselves using it.

We all remember those "Hi, I'm a Mac"; "Hi, I'm a PC" television ads from the late 00s? You know, the ones depicting a young, casual, cool Justin Long as Mac and an older, out-of-touch John Hodgman as PC? These funny ads, launched by Apple in 2006 as a part of their "Get a Mac" campaign, are what instigated the playful back-and-forths between Apple and Microsoft over the next few years. That particular campaign ended in 2009 after a total of 66 ads.
Though Microsoft didn't stand idly by for long - they also released several series of ads in response that targeted Apple's prices and product design - The Mac vs. PC debate ended up being one of the most successful campaigns ever for Apple, and they experienced 42% market share growth in its first year.

Here's a link to one of the campaign ads:
https://www.youtube.com/watch?v=7HWmN6W6SB4

Here's a response from Microsoft:
https://youtu.be/qQOzNDZzZzk

The best time to sell a Melon is peak summers. The best time to sell your service / product is when it is needed the mos...
18/05/2017

The best time to sell a Melon is peak summers. The best time to sell your service / product is when it is needed the most. If required, strategize first on how to create that need in the minds of people. Your product / service will automatically sell.

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