Adronik

27/03/2017

Hewlett Packard Enterprise India ropes in Adronik Media as its digital partner!

The account was won following a multi-agency pitch. The agency will be responsible for planning and executing a 360-degree digital branding of HPE, centred

01/03/2017

What's on YouTube tonight?

YouTube TV—the much-anticipated TV streaming service from the video company—is official. It's $35 a month with 40+ channels, cloud DVR, and AI-powered search.

11/01/2017

Facebook looks ready to test showing ads in the middle of videos

10/01/2017

Check out how are social media marketers investing their time and budget?

11/07/2014

The amazing life of a SOCIAL MEDIA MARKETER...all day FB!!!

03/07/2014

Google Shutting down Orkut Social Network, to focus on More Popular Services.

Orkut, Google's first social networking site, will cease to exist after September, with the Internet giant deciding to shut down the service launched 10 years ago.

Google said it will shut down Orkut, which is very popular in India and Brazil, on September 30. The service, however, did not do so well in other parts of the world and lost sheen to rivals like Facebook.
Orkut, which popularised posts or "scraps" between friends, did not disclose the number of users on the website.

However, according to its website about 50.6 per cent of its users were from Brazil. Another 20.44 per cent came from India, while the US and Pakistan accounted for 17.78 per cent and 0.86 per cent, respectively.

"Over the past decade, YouTube, Blogger and Google+ have taken off, with communities springing up in every corner of the world. Because the growth of these communities has outpaced Orkut's growth, we've decided to bid Orkut farewell," Google said in a post on the Orkut blog.

Orkut was launched in 2004, the same year when Facebook was founded. Facebook is now the world's largest social network with 1.28 billion users.

Orkut was the result of a "20 per cent project" in which Google workers got to spend a fifth of their time on ideas not necessarily related to their job responsibilities.

Google launched its Google+ social network in 2011 and has been slowly weaving it into other services. While Google+ was positioned to compete with Facebook in the beginning, over the last few years, it has established Google+ as a unified "user identity" system.

In 2010, Facebook overtook Orkut as the top social networking site in India with 20.9 million visitors in July that year compared to Orkut's 16 per cent growth with 19.9 million visitors, according to research firm comScore.

Google said it would preserve an archive of all Orkut communities that will be available from September 30.

"If you don't want your posts or name to be included in the community archive, you can remove Orkut permanently from your Google account," Google said.

01/07/2014

As the competition heats up, so do the social shares.

28/06/2014

For Football Lovers

25/06/2014

19/06/2014

Google Updates “Panda” Filter, Impacts 7.5% Of Search Results

Google has made a significant change to their Panda filter, named Panda 4.0. This is the biggest update to the Panda algorithm in ages and may be the cause of some ranking changes you may be noticing in Google today and throughout the week.

Google told us “Panda 4.0 affects different languages to different degrees.” Adding that “in English for example, the impact is ~7.5% of queries that are affected to a degree that a regular user might notice.”

That means this update is the largest Panda update since Panda 6 on Aug. 12, 2011, which impacted the international space by 6-9%. But this is indeed the largest update of Panda for English queries since Panda launched on February 24, 2011, where it had a 11.8% impact on queries.

23/05/2014

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