Ambient

Ambient Ambient OOH, a part of Dentsu Aegis Network is India's first multi-touch communications specialist a

The out of home media space is undergoing a dramatic change in India. A poster is no longer just a poster, a hoarding is so much more than just a hoarding and a digital screen at your favorite eatery can be so much more than just a screen. Recognizing this paradigm shift in the way the Out of Home media has changed / influenced by the consumer himself Posterscope India Group has launched the next

step in the evolution of its offerings in the out of home domain AMBIENT. This will be India’s first dedicated Ambient OOH practice, based on scientific knowledge and best practices. Building on the premise of the adage, “Tell me and I might forget, show me and I might remember, but engage me and I shall understand”, AMBIENT promises to offer brands a very unique OOH offering, be it your target market in coffee shop, roads, offices or simply looking at the sky - you can reach them all using one or more ambient media options. Haresh Nayak, MD Posterscope India Group says, “Interestingly, advertising in India today has gone through many changes in techniques & style of promotion. Gone are the day of passive communication, it’s all about how your brand engages and interacts with its target audience. Secondly, the changing lifestyle of consumers calls the attention of advertisers to re-study the mediums of brand communication and through Posterscope OCS (Outdoor Consumer Survey) we have seen that Ambient is growing much faster than traditional OOH”.

Ambient India wishes you all a very Happy Dusshera.
25/10/2020

Ambient India wishes you all a very Happy Dusshera.

Ambient wishes you all a very happy Ganesh Chaturthi and a blessed Onam May these festivals bring a new beginning for a...
22/08/2020

Ambient wishes you all a very happy Ganesh Chaturthi and
a blessed Onam

May these festivals bring a new beginning for all of us 🙏✨

Team Ambient wishes you all a happy and safe Independence Day
15/08/2020

Team Ambient wishes you all a happy and safe Independence Day

Our Director, Deepak Kumar joins Indiantelevision.com for a candid conversation on their new season of Tune in now!! ...
14/08/2020

Our Director, Deepak Kumar joins Indiantelevision.com for a candid conversation on their new season of

Tune in now!!

This episode of Indiantelevision.com's Media Minds season 2 welcomes DAN's Brandscope, Ambient, ROOH & C Lab's director Deepak Kumar, who shares his deep ins...

12/08/2020

Catch Director- , , , Brandscope at Dentsu Aegis Network, on the next episode of Media Minds2, this Friday. Stay tuned

11/08/2020

Two years back on this day, Mondelez India in collaboration with Ambient launched to celebrate India’s Independence

How are you celebrating Independence Day this year?

Cadbury Gems Karan Wahi

Deepak Kumar and other industry leaders on how they plan to bring back brands to the the mallsTake a look!!
05/08/2020

Deepak Kumar and other industry leaders on how they plan to bring back brands to the the malls

Take a look!!

OOH industry leaders share how they plan to bring back brands to malls

Ambient India wishes you a Happy and Safe Rakshabandhan!
03/08/2020

Ambient India wishes you a Happy and Safe Rakshabandhan!

Ambient India wishes you and your family, Eid Mubarak!
01/08/2020

Ambient India wishes you and your family, Eid Mubarak!

“I am truly honoured by the appointment and the confidence placed in me by the leadership team. In the new role, I will ...
22/07/2020

“I am truly honoured by the appointment and the confidence placed in me by the leadership team. In the new role, I will strive to strengthen our brands, build powerful client-agency relationships, and bring value to the industry. I have always believed that a leader’s true strength is revealed in challenging times. The Covid phase is the testing time and I have geared up to make a breakthrough.” - Deepak Kumar

Heartiest Congratulations to DAN veteran Deepak Kumar who takes charge as Director at Ambient , C lab , ROOH and Brandscope!

Address

DLF Building No. 5, Tower-A, Level 8Th & 10th, DLF Cyber City, Phase-3, Sector/24
Gurugram
122002

Opening Hours

Monday 8:30am - 7pm
Tuesday 8:30am - 7pm
Wednesday 8:30am - 7pm
Thursday 8:30am - 7pm
Friday 8:30am - 7pm

Telephone

+911247118100

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Ambient, India’s first multi-touch communications specialist is a part Dentsu Aegis Network. Ambient helps brands reach out to its consumers across 24 touch points like multiplexes, restaruants, gyms, malls, supermarkets, airports etc. We create campaigns that make a brand omnipresent across all touch points where consumers are present.

Ambit Analyser, India’s only foolproof ambient media planning mechanism helps craft a rationalized multi touch-point plan across 24 dwell time locations that house captive audiences. Ambit Analyser is AI driven and uses multiple data parameters like property grading, trade density, visibility index, consumer dwell time etc. The tool has been linked to real time data through API integrations to give more accurate planning with regards to different target audiences.