The out of home media space is undergoing a dramatic change in India. A poster is no longer just a poster, a hoarding is so much more than just a hoarding and a digital screen at your favorite eatery can be so much more than just a screen. Recognizing this paradigm shift in the way the Out of Home media has changed / influenced by the consumer himself Posterscope India Group has launched the next
step in the evolution of its offerings in the out of home domain AMBIENT. This will be India’s first dedicated Ambient OOH practice, based on scientific knowledge and best practices. Building on the premise of the adage, “Tell me and I might forget, show me and I might remember, but engage me and I shall understand”, AMBIENT promises to offer brands a very unique OOH offering, be it your target market in coffee shop, roads, offices or simply looking at the sky - you can reach them all using one or more ambient media options. Haresh Nayak, MD Posterscope India Group says, “Interestingly, advertising in India today has gone through many changes in techniques & style of promotion. Gone are the day of passive communication, it’s all about how your brand engages and interacts with its target audience. Secondly, the changing lifestyle of consumers calls the attention of advertisers to re-study the mediums of brand communication and through Posterscope OCS (Outdoor Consumer Survey) we have seen that Ambient is growing much faster than traditional OOH”.
