Muses Marketing

23/04/2019

You can block ads but you can’t block an experience: Sabbas Joseph, Wizcraft.

Sabbas Joseph, Co-founder & Director, Wizcraft International believes that in today’s world, the experience is the brand, and a brand is only as good as the experience it provides

18/04/2019

Create something the youth can identify with, say industry experts:
At a conclave held in Mumbai, industry experts shared their views on young consumers, their needs and how to create innovative IPs for them

At a conclave held in Mumbai, industry experts shared their views on young consumers, their needs and how to create innovative IPs for them

17/04/2019

https://thepointsguy.com/news/hard-product-vs-soft-product/

A look at how the terms hard product and soft product apply to the on-board experience for your next flight.

16/04/2019

Dentsu Aegis Network dominates Goafest 2019
With wins across categories, ranging from digital and PR to direct and media, DAN has proven its prowess across categories.
With 40 metals in its kitty, Dentsu Webchutney, the digital agency from the house of Dentsu Aegis Network (DAN), has been named the ‘Digital, PR and Direct Specialist of the Year’ at the Goafest Abbys, 2019 edition.

15/04/2019

Launching a new product?
Nothing could be better than stepping out in the market and have a direct impact on the consumers. Because when they will try it, they will buy it.

11/04/2019

Print is Proof: Newspapers hit out at social media with campaign on credibility
The campaign, signed by bigwigs such as The Hindu Group, Hindustan Times, The Times of India, Dainik Bhaskar, claims that print is still the most reliable source of news.

10/04/2019

Experiential marketing?
An advertising strategy that focuses on helping consumers experience a brand, experiential marketing veers off course from traditional strategies that broadcast brand and product benefits to a wide audience. Also referred to as engagement marketing, experiential marketing may be comprised of a variety of marketing strategies geared toward immersing customers within the product by engaging them in as many ways as possible.

09/04/2019

Why BTL Activations?
Brand activations not only help you in attracting your target audience, but also help in strengthening the relationship between the brand and customer. On ground activation helps the brand to engage targeted customers in their own habitat.

05/04/2019

Top 7 Benefits of Hiring a Marketing Agency:
1. More than just a professional skilled marketer
2. Profit is the focus point for executives
3. Access to professional interpretation of market data
4. Less burden on the regular routine of the staff
5. You save time and money
6. They stay abreast with the latest marketing trend
7. The outside perspective

04/04/2019

The growing power of Transit Advertising:
The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life.

03/04/2019

https://t.co/CelU6WqzhV

This executive says a well-executed marketing plan must be thorough, but specific.

02/04/2019

25th global edition celebration of Women Economic Forum 2019 to be held in Delhi.
Celebrating 25 global editions, with a mission to connect million women leaders globally in three years, the Women Economic Forum (WEF) of the All Ladies League (ALL) will host its gala annual event once again in Delhi, at the Vivanta by Taj, Dwarka in April.
The Annual WEF 2019 will be held from April 11 to 16, 2019 in New Delhi, India on the theme ‘Reimagining Societies: Reclaiming Humanity with Gender Equality.’