SPAG

Name: SPAG
Address: Unit No. 222, 2nd Floor, Vipul Plaza, Suncity, Sector 54, Gurugram, 122003, IN
Telephone: 0124-4388851

SPAG is an award-winning Public Relations and Advocacy firm, reputed for offering bespoke communicat

SPAG is a specialized Public Relations, Public Affairs and Digital Marketing firm operating across key Asian markets. We take pride in developing high-impact communication campaigns, tailor-made to meet our client goals in the most productive manner.

15/05/2026

Recognition feels most meaningful when it reflects real business transformation.

We are pleased to share that our work with has been recognised at the Kaleido Awards 2026 for helping shape the brand’s journey from a new market entrant to one of India’s trusted smart home technology names.

Winning in the Consumer Durables & Electronics category, this campaign brought together integrated communications, strategic storytelling, and market insight to build visibility, credibility, and consumer relevance in a highly competitive category.

Congratulations to Dreame Technology and our FINN Partners India teams behind this achievement.

12/05/2026

In today’s travel economy, perception shapes decisions long before a traveler opens a booking engine.

Crisis fatigue, geopolitical uncertainty, overtourism, and rapidly shifting public sentiment are forcing tourism brands to rethink how they communicate with audiences.

In her latest article, our VP, Zoya Surana, discusses why narrative agility and geopolitical awareness are becoming critical capabilities for destinations and travel brands worldwide.

What does this mean for the industry?
- Diversifying source markets is no longer optional
- Paid visibility without narrative credibility is increasingly fragile
- Localized storytelling matters more than broad global messaging
- Speed and cultural relevance are emerging as competitive advantages

Her perspective echoes that the future of tourism communication will belong to brands that understand not just where travelers want to go, but what shapes their decisions in the first place.

Read more from Zoya on how geopolitics is reshaping travel flows and tourism strategy: https://www.spag.asia/news-insights/how-geopolitics-is-reshaping-travel-flows-and-tourism-strategy/

11/05/2026

Different sectors. Different audiences. Different business challenges.

What connects them is the role strategic communications plays in shaping relevance, perception, and impact.

We’re proud to see this reflected in our shortlistings at the Kaleido Awards 2026 across sectors - for our work with Roche India, Dreame Tech, and TENxYOU.

At SPAG FINN Partners, we believe the strongest communications programs are not built around categories, but around understanding people, culture, and behaviour deeply enough to move them.

Congratulations to our teams and partners behind these campaigns.

FINN Partners

08/05/2026

Are health systems prepared for a world where geopolitical instability becomes a long-term operating reality?

As defence spending rises and global priorities shift, health systems, particularly across low- and middle-income countries, are facing growing pressure from shrinking resources and rising costs to widening inequities in access and care.

In a recent Medika Life feature article, , our Managing Partner, discusses how global conflict is reshaping health security and why communication, policy advocacy, and credible narratives are becoming increasingly critical to protecting public health resilience.

This is no longer only a health challenge. It is a global stability challenge.

Read the full article, https://medika.life/the-hidden-cost-of-global-conflict-why-health-security-is-the-first-casualty/

06/05/2026

In an age of acceleration, credibility is not communicated. It is constructed.
What brands say, how consistently they say it, and how well it is substantiated is now defining reputation at scale.

, our Managing Partner, in his feature article in , shares why narrative discipline is central to how organisations build and protect reputation.

Read here: https://www.forbes.com/councils/forbesagencycouncil/2026/05/04/narrative-discipline-a-strategic-imperative-in-an-age-of-acceleration/

05/05/2026

"Health innovation creates value only when it is understood, trusted, and accessible."

At the Global Health & Purpose Summit, part of People & Planet United during NYC Health Innovation Week, our Managing Partner, , moderated a panel on:
“From Breakthroughs to Impact: Who Tells the Story of Health Innovation—and Who Shapes Its Access?”

Joined by Diwakar Mittal, Director, Corporate Affairs at , Masooma Sandeep, Director of Communications, Strategic Marketing Enterprise, EurAsia at , and Anushree Lakshminarayanan, Director of External Affairs, Policy, and Corporate Communications at .official, the conversation explored a critical shift, from innovation as discovery to innovation as real-world impact.

From policy and access to trust and credible storytelling, the discussion highlighted how communication plays a defining role in ensuring breakthroughs reach the people they are intended to serve.

Watch the full session here: https://1businessworld.com/2026-global-health-purpose-people-and-planet-united/

29/04/2026

Discoverability is becoming a defining layer of brand strategy.

As search evolves from links to answers and consumer journeys fragment across platforms, the ability to be found, referenced, and trusted is emerging as a core competitive capability.

This is the shift we are helping brands navigate.

Our AVP, , outlines how AEO, GEO, and structured content ecosystems are redefining how brands are discovered and chosen.

Read the perspective:
https://www.spag.asia/news-insights/from-visibility-to-discoverability-a-structural-shift-in-digital-strategy/

22/04/2026

Public affairs is now a key determinant of market access.

Policy is shaping pricing, data, investment, and entry conditions across sectors. For public affairs teams, the role has moved from compliance to early interpretation, stakeholder alignment, and sustained engagement.

Our latest perspective explores why public affairs is becoming central to market entry and long-term growth in India, and what it takes to influence without visibility.

Read the full perspective here, https://www.spag.asia/news-insights/why-market-entry-in-india-now-requires-a-public-affairs-strategy/

15/04/2026

, our managing partner has been appointed as a jury member for the NextGen PR World Cup 2026.

Together with global leaders, she will contribute to recognising talent and advancing the future of the communications profession.

13/04/2026

, our Managing Partner, has been appointed Co-Chair of the Ethics Board.

The ICCO Ethics Board plays a critical role in shaping global standards for responsible communications, advancing principles of integrity, transparency and accountability across markets.

As the industry navigates increasing complexity, from misinformation to evolving stakeholder expectations, strong and diverse leadership is essential to guide ethical frameworks at a global level.

In partnership with Martina Quinn, Shivani will help lead this effort, contributing to conversations that will define the future of ethical communications across the profession.

07/04/2026

𝗕𝗲𝗶𝗻𝗴 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗶𝗻 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝗰𝗹𝗮𝗶𝗺. 𝗜𝘁 𝗶𝘀 𝗮 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆.

As we mark 𝗪𝗼𝗿𝗹𝗱 𝗛𝗲𝗮𝗹𝘁𝗵 𝗗𝗮𝘆, we reflect on what it means to operate in a sector where communication shapes far more than perception.

For over a decade, FINN Partnersr has worked alongside global organisations across , , , , and , in environments where communication influences access, adoption, and real-world outcomes.

This year, perspectives from across our global health leadership come together around a simple but critical question:
What does it truly mean to carry this responsibility in healthcare?

Across markets and disciplines, the answers point to a shared reality, that clarity, credibility and consistency are not just communication principles, but essential to how healthcare is understood and acted upon.

At FINN Partners, we continue to operate at the intersection of science, policy and public understanding, helping ensure that what is communicated is not only accurate, but meaningful and actionable.

In healthcare, communication is not support. It is strategy.

Address

Unit No. 222, 2nd Floor, Vipul Plaza, Suncity, Sector 54
Gurugram
122003

Telephone

0124-4388851

Website

https://spag.asia/

Alerts

Be the first to know and let us send you an email when SPAG posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to SPAG:

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company in Gurugram?