29/08/2026
Everyone is so conscious about how many grams of protein their chocolate bar delivers. Fitness tracker are everywhere, apparently measuring everything that matters. Yet, staples the food that makes the biggest chunk of our nutrition, consumers are skipping the science 👉🏽
Urban India is buying into pastoral imagery of little farms and random certifications as surrogates for quality.
Our work for 10XFarms, flips this script.
The brand is built on the foundation that we ought to measure and transparently publish what is being consumed in the most quantity at the highest frequency. Our Staples.
10X already has a legacy of food excellence, combined with an ambition to provide modern Indians with high quality food they can trust.
This is a Strategy to Shelf project, services included 👉🏽
Brand Strategy
Visual Identity
Scalable Design System for future product launches.
Packaging Design for current products.
D2C Website Design to effectively share the brand philosophy and offer early customers a point of sale as the brand becomes available on e/q commerce.
