14/06/2016
Our final post in our mini-blog series on the new India, we talk about the need to rethink our conventional marketing research approaches...
Continuing our series on opportunities in the Indian subcontinent for Marketing and Marketing Research……. For many brand owners, the jugaad phenomenon (http://bit.ly/1slvHGc) – the mixture of new dynamism and flexibility – is challenging. At the same time, many Western marketers see that their app...