20/05/2022
How to use data segments in Google Ads
Benefits
Whether you're looking to drive sales, increase registration, or promote brand awareness, targeting segments comprised of your data can be a strategic component of your advertising plan. Below are a few benefits of using your data:
Prompt reach/Well-timed targeting: You can show your ads to people who’ve previously interacted with your business right when they’re searching elsewhere and are more likely to make a purchase. You can also help customers find you by showing them your ads when they are actively looking for your business on Google Search.
Focused advertising: You can create segments comprised of your data to advertise for specific cases. For example, you may target people who added something to their shopping cart but didn’t complete a transaction.
Large-scale reach: With segments comprised of your data, you can reach people across their devices as they browse over 2 million websites and mobile apps.
Efficient pricing: You can create high-performance campaigns with automated bidding. Real-time bidding calculates the optimal bid for the person viewing your ad, helping you win the ad auction with the best possible price. There's no extra cost to use Google's auction.
Easy ad creation: Produce text, image, and video ads for free with Ad gallery. Combine your dynamic remarketing campaign with Ad gallery layouts to scale beautiful ads across all of your products or services.
Campaign statistics: You’ll have reports of how your campaigns are performing, where your ads are showing, and what price you're paying.
Ways to use your data audience segment with Google Ads
Website visitors: Show ads to your past visitors as they browse sites and apps on the Display Network.
Dynamic remarketing: Boost your results with dynamic remarketing that leverages, ads that include products or services that people viewed on your website or app.
Your data segment for Search ads: Show ads to your past visitors as they do follow-up searches for what they need on Google, after leaving your website.
YouTube users: Show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos, websites, and apps.
Customer Match: Upload segments of contact information that your customers have given you. When those people are signed into Google, you can show them ads across different Google products.
