Lyxel&Flamingo

Lyxel&Flamingo We are a collective of super niche, super-specialized agencies that help brands imagine the future o

At the helm of our company's processes, are DevBatra, CEO, and Yeshwant Miranda, National Creative Director, who constantly inspire and motivate the Flamingos. Dev is an IIM graduate and brings with him the experience of working in many industries including pharma, IT, analytics and KPO. Yeshwant has over a decade's experience of digital marketing in agencies like Webchutney, Interactive Avenues and Razorfish.

26/05/2026

A craft that has survived four hundred years just earned a place at the ๐Š๐ฒ๐จ๐จ๐ซ๐ข๐ฎ๐ฌ ๐‚๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž ๐€๐ฐ๐š๐ซ๐๐ฌ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”.

'๐“๐ก๐ž ๐“๐ข๐ฆ๐ž๐ฅ๐ž๐ฌ๐ฌ ๐‰๐จ๐ฎ๐ซ๐ง๐ž๐ฒ ๐จ๐Ÿ ๐‚๐ก๐ข๐ค๐š๐ง๐ค๐š๐ซ๐ข' - our work with Fabindia honouring the artisans of Lucknow who have carried this craft forward, generation after generation has been shortlisted in the ๐‚๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ข๐ญ๐ฒ ๐Ÿ๐จ๐ซ ๐†๐จ๐จ๐ track, under ๐๐ฎ๐ซ๐ฉ๐จ๐ฌ๐ž & ๐‚๐š๐ฎ๐ฌ๐ž-๐๐š๐ฌ๐ž๐ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ .

Chikankari is not just embroidery. It is a ๐ฅ๐ข๐ฏ๐ข๐ง๐  ๐š๐ซ๐œ๐ก๐ข๐ฏ๐ž ๐จ๐Ÿ ๐ก๐š๐ง๐๐ฌ, ๐ฉ๐š๐ญ๐ข๐ž๐ง๐œ๐ž, ๐š๐ง๐ ๐ข๐ง๐ญ๐ž๐ง๐ญ๐ข๐จ๐ง. The brief was never to advertise a garment. It was to ๐ฆ๐š๐ค๐ž ๐š ๐œ๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐ž ๐ฏ๐ข๐ฌ๐ข๐›๐ฅ๐ž to the people who wear it without always knowing its weight.

Grateful to Fabindia for trusting us to tell this story, and to every artisan whose hands made it worth telling in the first place.

Onwards to the next list.

# MarketingCommunication

๐—œ๐—ป๐˜€๐—ถ๐—ฑ๐—ฒ ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐˜๐—ผ๐—ฑ๐—ฎ๐˜† ๐—ณ๐—ผ๐—ฟ ๐—ฌ๐—ผ๐˜‚๐˜๐˜‚๐—ฏ๐—ฒ ๐—จ๐—ป๐—ฏ๐—ผ๐˜…๐—ฒ๐—ฑ - co-creating what comes next for brands on YouTube. Grateful to be one of the l...
22/05/2026

๐—œ๐—ป๐˜€๐—ถ๐—ฑ๐—ฒ ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐˜๐—ผ๐—ฑ๐—ฎ๐˜† ๐—ณ๐—ผ๐—ฟ ๐—ฌ๐—ผ๐˜‚๐˜๐˜‚๐—ฏ๐—ฒ ๐—จ๐—ป๐—ฏ๐—ผ๐˜…๐—ฒ๐—ฑ - co-creating what comes next for brands on YouTube. Grateful to be one of the lead partners on this one. โœฆ

22/05/2026

๐Ÿ๐Ÿ“๐Ÿ“% ๐จ๐ซ๐๐ž๐ซ๐ฌ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก. ๐Ÿ๐Ÿ๐Ÿ’% ๐ซ๐ž๐ฏ๐ž๐ง๐ฎ๐ž ๐ ๐ซ๐จ๐ฐ๐ญ๐ก. ๐Ÿ•๐ŸŽ% ๐‘๐Ž๐€๐’ ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ž๐ฆ๐ž๐ง๐ญ.

And a ๐†๐จ๐ฅ๐ at ๐…๐ฅ๐ข๐ฉ๐ค๐š๐ซ๐ญ ๐‰๐ฎ๐ซ๐ฒ ๐Ÿ.๐ŸŽ, that said, the industry saw it too. โœฆ

Not because the budget was large, it wasn't.

๐’๐ฎ๐›-๐Ÿ๐ข๐ฏ๐ž-๐ฅ๐š๐ค๐ก. ๐’๐ข๐ฑ ๐ฆ๐จ๐ง๐ญ๐ก๐ฌ. One of Flipkart's most contested categories: because the ground was mapped before a single rupee was spent.

Jivo found their footing --> Revenue Drivers separated from Slow Movers
--> Three PCA formats mapped to the right keywords
--> Top-of-search bids calibrated where it mattered most.

The category didn't get easier. The strategy got sharper.

Grateful for the trust. Prouder of what Jivo built. โ†’



The hospital's website was going down. ๐ŸšจNot because something was broken.Because too many patients were showing up. ๐Ÿฅ4 l...
20/05/2026

The hospital's website was going down. ๐Ÿšจ
Not because something was broken.
Because too many patients were showing up. ๐Ÿฅ

4 lakh visits a day.
A translation layer that could handle 1 lakh.

Everyone looked at the database first.
We added Redis. MySQL pressure dropped.
The downtime didn't.

The real bottleneck was upstream a single external call throttling the entire PHP-FPM worker pool.
Every translation the stack had already done was being requested again, live, from an API already past its ceiling. ๐Ÿ”„

The answer was already in the stack.
Translations that had already been made, being requested again and again.

We stopped the repeated asks served from cache instead.
Autoscaling tied to PHP-FPM worker saturation, not CPU.
Custom observability built in so the next spike would show up before it became an incident. ๐Ÿ“Š

20,000+ concurrent users.
Thirty languages. ๐ŸŒ
Stable. Peak load.

The website patients depend on stayed up.

12/05/2026

IndiGo didn't buy more digital. They bought the doorstep. โœˆ๏ธโ€‹

99,900 boarding-pass-style flyers. Inserted inside live Zepto orders, delivered across Delhi NCR and Mumbai during IndiGo's 19th Anniversary Sale. Each one designed like a real ticket - "From: Anywhere. To: Everywhere" with live fares and a QR code that opened straight to booking.โ€‹

3 days. 1.7K scans. 1.5K visits. 12.5% conversion.โ€‹

โ€‹Zero banner fatigue. Zero passive scroll. Just one undistracted moment at the door - and a sale announcement no one expected to find in their grocery delivery.โ€‹

โ€‹The frontier isn't always online. Sometimes it's the doorstep. โ†’โ€‹

Campaign delivered by Lyxel&Flamingo.โ€‹

10/05/2026

She was always the old-school romantic in the room.

The kaala teeka type.
The lipstick stains on your cheek type.
The little extra, over-the-top, never-asked-for-anything-in-return type.

And somewhere along the way, we forgot to love her back in her own language.

This Mother's Day, Archies asked us to help bring it back. ๐ŸŽ

A pitaara.
A million butterflies.
A thousand memories in one gift. ๐Ÿ’

Watch the film. Feel it. Then go find your own way to say it.

ARCHIES LIMITED Punyanjali Bhardwaj Nayab Seth

Dev Batra Hitanshu Gupta Aman Gupta Harmeet Singh Nimit Khurana Mudit Khanna Vasu Anand ASAD ZUHAIB

09/05/2026

She fell asleep on the couch. Shoes still on. ๐Ÿ˜ด๐Ÿ‘Ÿ
He noticed before anyone else did. โœฆ

He didn't make a sound because the home didn't let him make a sound. ๐Ÿค
Soft-close drawers. A wardrobe that opened without a creak. ๐Ÿšชโœจ
A shoe rack that didn't announce itself. ๐Ÿ‘ž

Just a boy, quietly doing the most tender thing he could think of. ๐Ÿซถ

2 in 3 mothers in India are sleep-deprived. The silence she never asks for might be the most important thing we can give her. ๐ŸŒ™

This one's for every mother who falls asleep mid-sentence. You deserve the quiet. โ†’ ๐Ÿ’


07/05/2026

You saw the room. Now here's what came out of it. โ†’

Rashid is juggling three cricket balls, trying to "diversify." ๐Ÿคนโ€โ™‚๏ธ๐Ÿ
Rahul is watching like he's genuinely taking notes. ๐Ÿ“
Siraj walks in, takes the balls away mid-juggle, and delivers the line that makes the whole thing land. ๐ŸŽฏ

"Investment hai ye, smart hona chahiye - complicated nahi." ๐Ÿ’ก

Honestly? That line could've been written for all of us.
We've all been Rashid with the balls at some point ๐Ÿคนโ€โ™‚๏ธ, convinced that spreading it everywhere is the same thing as being safe. It isn't.

The best creative ideas are the ones that make you laugh at yourself before they earn the right to give advice. ๐Ÿ˜„
This one does exactly that.

The Finkeda Investment Film was produced by Lyxel & Flamingo with the Gujarat Titans. ๐ŸŽฌ

Live now. Go watch it and tell us if you've ever been guilty of the juggle. ๐Ÿ‘‡

Credits:
Producer: Dev Batra
Producer: Hitanshu Gupta
Director: Anirudh Puranik
DOP: Sakthi Doss
Executive Producer: Vikramjeet Singh
1st AD: Shawaz Malik
Associate DP: Pranav Singh Rathore
Business Head: ASAD ZUHAIB
Account Manager: Vasu Anand
Writer: Mudit Khanna
Production Designer: Maddy
Line Producer: Ahmed Khan
Production Head: Mustafa Kanchwala
Production Manager: Ghanshayam
Local Production: Ajay
Editor: Sanskar srivastava
Animation: Aman Gupta
Designer: Arpit S.
Avni Jain


01/05/2026

Some rooms just fill you up. โœจ

Three of cricket's biggest names walked in - and brought zero ego with them. Tewatia is cracking up between takes. Siraj was asking questions like he genuinely wanted to know. Rashid is making every single person on set feel seen.

Four films. Two suites at ITC Narmada. ๐ŸŽฌ

And a brief from Finkeda that weโ€™ll be proud of for a long time. ๐Ÿ–ค

This is the work that reminds you why you got into this. โ†’

Credits:

Dev Batra

Producer: Hitanshu Gupta

Director: Anirudh Puranik

DOP: Sakthi Doss

Executive Producer: Vikramjeet Singh

1st AD: Shawaz Malik

Associate DP: Pranav Singh Rathore

Business Head: ASAD ZUHAIB

Account Manager: Vasu Anand

Writer: Mudit Khanna

Production Designer: Maddy

Line Producer: Ahmed Khan

Production Head: Mustafa Kanchwala

Production Manager: Ghanshayam

Local Production: Ajay

๐Ÿš€ ๐Ÿ–๐Ÿ•๐Ÿ“% ๐ ๐ซ๐จ๐ฐ๐ญ๐ก ๐ข๐ง ๐›๐ฅ๐จ๐  ๐ข๐ฆ๐ฉ๐ซ๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ. ๐๐จ๐ง-๐›๐ซ๐š๐ง๐ ๐œ๐ฅ๐ข๐œ๐ค๐ฌ ๐ฆ๐จ๐ซ๐ž ๐ญ๐ก๐š๐ง ๐๐จ๐ฎ๐›๐ฅ๐ž๐. ๐ˆ๐ง ๐ฃ๐ฎ๐ฌ๐ญ ๐Ÿ๐Ÿ ๐ฆ๐จ๐ง๐ญ๐ก๐ฌ.Greenply is India's number one ...
29/04/2026

๐Ÿš€ ๐Ÿ–๐Ÿ•๐Ÿ“% ๐ ๐ซ๐จ๐ฐ๐ญ๐ก ๐ข๐ง ๐›๐ฅ๐จ๐  ๐ข๐ฆ๐ฉ๐ซ๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ. ๐๐จ๐ง-๐›๐ซ๐š๐ง๐ ๐œ๐ฅ๐ข๐œ๐ค๐ฌ ๐ฆ๐จ๐ซ๐ž ๐ญ๐ก๐š๐ง ๐๐จ๐ฎ๐›๐ฅ๐ž๐. ๐ˆ๐ง ๐ฃ๐ฎ๐ฌ๐ญ ๐Ÿ๐Ÿ ๐ฆ๐จ๐ง๐ญ๐ก๐ฌ.

Greenply is India's number one plywood brand, with four decades of expertise in plywood, MDF, doors, and veneers. The knowledge was never the problem. The visibility was.

Millions of homeowners and architects were researching interior materials every month. Greenply was built to answer every one of those queries. The gap was structural, and it called for a structural fix.

๐Ÿ” 2,000 category keywords mapped across 6.1 million monthly searches
๐Ÿ“Š Topic clusters built around what users were actually looking for
๐Ÿ—๏ธ Three content pillars: interior inspiration, material knowledge, home improvement education designed to compound, not peak

๐Ÿ“ˆ ๐“๐ก๐ž ๐ซ๐ž๐ฌ๐ฎ๐ฅ๐ญ๐ฌ ๐ข๐ง ๐Ÿ๐Ÿ ๐ฆ๐จ๐ง๐ญ๐ก๐ฌ:
Blog impressions: +875%
Non-brand clicks: +103%
Overall impressions: +227%

Greenply didnโ€™t just improve its rankings. It claimed the search territory where interior material decisions in India are now made.

Full case study in the comments. If your brand has the expertise and the visibility gap, this is the strategy worth exploring.

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