Bang in the Middle

01/05/2026

We started with a dream. Unsure. In an industry where the small dreams don’t survive. Today as we start our 14th year, conviction is alive, the dream has taken wings and independent is cool. .

01/05/2026

Good morning. It’s Labour Day. Fourteen years ago, when the whole world decided to rest and honour the dignity of work by doing none of it, we did the opposite. We started an agency. We have been trying to understand that decision for fourteen years. We are almost there. 🙂

23/01/2026

Aranyaka Sway is a very different offering from the usual real estate choices. Presenting the new work for Aranyaka Estates released today. Go ahead and explore.

24/10/2025

He truly was Indian advertising’s role model, the person we all looked up to. His campaigns became our textbooks. His way of thinking became the measure of what great work felt like. Even if you never worked with him, you worked because of him. Piyush was the voice that shaped how India told its stories to itself and to the world. He showed us that local truths could stand tall on global stages. He gave us pride, belief, and a standard that will outlast all of us. He may have worked for Ogilvy, but he inspired every one of us in the industry. And all of us in India, regardless of our agencies, somehow reported into him. Thank you, Piyush.

01/05/2025

When an agency turns 13, things get interesting. Ideas get louder. Opinions sharper. Emotions bigger. There’s drama, gawky charm, and the occasional overreaction. We’re not fully grown up. And thankfully, not even trying. Here’s to a lucky and wonderful 13 to all of us - wonderfully messy and wide awake.

22/04/2025

On , we are making an appeal to the younger generation to make a conscious choice for a greener planet. Ditch fast fashion, explore pre-loved clothes, visit a thrift store near you, and walk out in style - because nothing is cooler than an Earth-friendly drip.

22/04/2025

On , we are making an appeal to the younger generation to make a conscious choice for a greener planet. Ditch fast fashion, explore pre-loved clothes, visit a thrift store near you, and walk out in style - because nothing is cooler than an Earth-friendly drip. Created by Pradyuman Warrior and Amit Banik

09/12/2024

We are looking for talented servicing folks. Talk to us now.

02/12/2024

Presenting the all new TVC for AVT Gold Cup tea featuring Madhvan and Natanthara.

https://youtu.be/VQgij4FFlGM?si=enI-djwcpB_KAIS7

Scripted by Prathap Suthan and The Team from agency: Rajive Mathur, Naresh Gupta, Poornima Arora, Shruti Jaisinghani, Praseed Narayan, Varnika Sharma, Vijay Mathur

Production House: Navarasa Creatives
Director: Abhishek Varman
Producer: Sreejith KS and Blessy Sreejith
DOP: Kaushal Shah
Executive Producer: Abhijith Nair
Production Designer: Rupin Suchak
Editor: Utsav Bhagat
Music Director: Raghav Mehta
Colorist: Naveen Shetty (Nube Studio)
Line Producer: Sakthi
Art Director: Shwetha Sabu

1st AD: Roocha Yagnik
DA: Salma Mathew Thomas
2nd AD: Manu Mithra

1st AC: Srish Tomar
Gaffer: Senthil
Focus Puller: Rohit Yadav

Costume Stylist: Tanya Ghavri (Nayantara)
Costume Stylist: Trushala Nayak (Madhavan)
Makeup: Amrutha Neel (Madhavan)
Make Up: Savaleen Kaur (Nayantara
Hair Stylist: Seema Santhosh (Nayantara)
Hair stylist: Haseen Salman (Madhavan)

Food Stylist: Joel Fonsica

Casting Director: Anish (Impulse Model Management)

Sound Mix: Bashab
Online: Nube Online
In-house Editors: Murshid Muhsin, Ashiq Jose
In-House Ads: Gokul Sateesh, Christy Xavier, Jithin John, Vinayak Narayanan, Miliya Sebastian, Varsha

What Words Can’t Say, A Cup of Tea Can.This film for AVT Gold Cup Tea is brought alive by Nayanthara and Madhavan. Through this endearing plot, the film high...

20/11/2024

It’s time to celebrate the mark on your finger. Hello Maharashtra. Show us the way.