Many traditional forms of advertising hail back to the 1960’s, and have been the standard for marketers ever since. However, today their effectiveness is on the decline. No Call Lists make telemarketing more challenging (See also Telemarketing), direct mail is expensive and offers a small return on investment, while cable TV, and iPods have made it simple to skip radio and television ads. On top o
f this, traditional advertising is becoming extremely expensive. Adweek reports that in 2011 the average cost of a single, 30 second advertisement during a prime-time television broadcast was almost Rs.110,000 -- an increase of five percent from the previous year. As advertisers pay more to see smaller results, they look toward marketing strategies that use new venues, technologies, and theories that contradict traditional wisdom. And we have a solution to your problem . we advertise like never before.
