Vox Populi Research

22/11/2017

is not the first behavioural economist to be awarded the Prize in Sciences. In 2002, shared the award with one of the pioneers of behavioural economics. He is also the author of one of the best selling books published in 2011 which focuses on how people think.

Can you guess this celebrated behavioural economist?

What is the name of the book that he wrote?

Please write about the central subject of the book as a comment!

One lucky winner from all those who gave the right answer and leave the best comments will be randomly selected and awarded Rs. 300 PayTM cash!

21/11/2017

Interesting article. They tried a few ideas and then, finally landed on the right one. Activations in the real world are like this...

Some 35,000 'internet saathis' have brought 11.5 million Indian women online. The catch: the wards are taught only use of Google products

20/11/2017

Shah Rukh said "Agar kisi cheez ko jeejan se chaaho.." (the idea that if you really wish for something with all your heart, the whole universe will conspire to make it happen). We wished for a wonderful offsite at Jaypee Manor Mussoorie, lots of learning and fun!

And, we all came back a lot calmer, more soothed, more energised, more tolerant, more full of ideas than ever!
... Stories from the Vox Populi Research Annual offsite 2017.

Series: Storytelling “Brand desire is a powerful motivating force that outstrips needs and wants and sometimes encourages people to go to surprising

11/09/2017

"Rome can give to one person for three days as much as the other did not receive for hundred years" - an Italian proverb so fitting!

Our very own Swathy Iyer traveled to . Her included an enriching visit to the travelling back in time to greet Caesar and pasta making!

30/08/2017

We sometimes feel very close and attached to a brand. We form a bond with a brand which is beyond the functional benefits attained from engaging with the brand, but has become an emotional relationship. Just like the love between the mahout and this elephant, sometimes people form bonds with the brands that they use. "Brand Love" is an antecedent to brand loyalty and so, marketers must plan how to make the satisfied consumer love the brand. Do you share such a bond with any brand? Please share as comments... We'd love to hear!

24/08/2017

“For everyone who has a challenging dream, but is unable to act on it due to internal hesitation”

Our Director Satya Bonala writes to inspire young professionals to fulfill their ambitions using the backdrop of his experience of participating in the Mumbai Marathon. Speaking about his preparation, the friends he has made as part of the journey and the actual run, Satya encourages bright young individuals to take up an active hobby and invest time into it. He affirms that not only would this influence your personal health and well- being but also help you champion professional growth when you realise that you have the power to become whoever you want and pursue whatever you desire

This two page article can be accessed through the link below:

researcher series #5 I (pictured left above) confess that I first wrote this article to encourage my own ‘tribe’ of runners.

23/08/2016

Our clients taking a dip in the local Mumbai culture.
Consumer immersions in Mumbai, indeed.

23/08/2016

We are passionate about fully immersing into different cultures. Here's Vox at a 'Souq' (market) in Muscat, Oman.

13/08/2016

We believe in giving every Vox employee the space to develop and leverage their passions at work. Here's what Priyam, Research Manager at Vox Populi, Dubai has to say: "Working in Vox has not only given me the opportunity to learn and grow professionally, but also has given me the scope to let my various passions develop further. My job allows me to bring together the different facets of my life and personality, helping me with a more holistic development."

13/08/2016

At Vox, we are fully invested in finding the most creative ways to analyse and present insights. Yet another takeaway from the ESOMAR Global Qualitative Conference was around the ways of making research insights more appealing, shareable & ownable for the clients - leverageing learning from social media for 'viral' insights.https://www.linkedin.com/pulse/what-you-can-learn-apply-right-away-from-esomar-qual-second-bonala?trk=mp-reader-card

13/08/2016

We're hiring! Assistant Research Managers and Research Managers! Qual and Quant researchers with 2-4 years of experience. Please go through both our company LinkedIn page (https://www.linkedin.com/company/5394003) and Twitter handle () to get a sense of the kind of work we do and are passionate about.