23/04/2022
Can Businesses and Marketers sustain cookie collapse?
Yes, we can…
With the new “No Cookie Policy”, a lot of furore has been created in the business world.
Let us understand cookies and their advantages and disadvantages. Further, understand how businesses can sustain in a cookie-free digital world.
What are cookies?
Cookies referred to as internet cookies, web browser cookies, are tiny packets of data produced by web site while an individual consumer is surfing a website and positioned on the individual's computer system or various gadgets by the individual's internet browser. Cookies are small snippets of data to serve a specific purpose like authentication, tracking of user behaviour and so on.
They are used to detect the user behaviour on the website or application or gadgets for effective marketing strategies or understanding consumer behaviour to help them find more relevant information and helpful in ease of using the platform or device.
If you’re puzzled to find where these cookies are stored, it is on your browser, but the location may be different for different browsers.
What is a cookie policy and why do I need a cookie policy?
The cookie policy gives a list of all the cookies used by the platform and how this information is used when a user visits the website or application is mentioned in the cookie policy
Cookie policy Vs Privacy policy
The cookie policy gives a detailed account of the cookies on the website and enables the user to limit or prevent cookies. On the contrary privacy policy explains how the user data is collected and managed.
Cookie Policy in Indian Scenario
Indian firms are not bound to give a cookie policy because cookies are not identified as individual details and for this reason, need not be stated in the personal privacy. Hence, cookie collection does not lead to an agreement. Nevertheless, the web sites can remove an individual's consent by placing an approximate cookie policy according to reference 1 (link shared below).
(to continue reading click the link below)
https://dsocialbizz.com/no-cookie-policy-the-change/