14/02/2023
SEO best practices for URLs
Keeping URLs as simple, relevant, compelling, and accurate as possible is key to getting both your users and search engines to understand them (a prerequisite to ranking well). Although URLs can include ID numbers and codes, the best practice is to use words that people can comprehend.
URLs should be definitive but concise. By seeing only the URL, a user (and search engine!) should have a good idea of what to expect on the page.
When necessary for readability, use hyphens to separate words. URLs should not use underscores, spaces, or any other characters to separate words.
Use lowercase letters. In some cases, uppercase letters can cause issues with duplicate pages.
Avoid the use of URL parameters, if possible, as they can create issues with tracking and duplicate content. If parameters need to be used (UTM codes, e.g.), use them sparingly.
