26/10/2018
Run Campaign Successfully on Social Media
Here are some helpful advertising Tips and Tricks to keep in mind:
1. Remember the call to action! If you can entice them with something of value (such as a special discount or giveaway), even better.
2. Use clear, crisp visuals.
3. Update your ad content every several weeks; if the ads are showing up in the same users’ feeds, you don’t want it to get stale!
4. Put the most compelling information first since that’s what will draw users’ attention
5. Be relevant and timely.
6. Run split tests; in addition to comparing and contrasting ad results as I explained above, consider running a couple of ads with identical copy and different images at the same time for another way to discover which visuals resonate best
7. Don’t use too many words in your visuals – in fact, Facebook only allows you to cover 20% of the image with text
8. Consider including user-generated content to add a personal touch to the ads – just make sure you have permission from the user first!
9. Include hashtags in your ads (remember each platforms’ best practices when you do this)
10. Keep the mobile user in mind! Remember more than 80% of social media users are accessing the platform on their phones and tablets, so make sure the ads are compelling on these devices as well
11. Create a landing page for your website specifically for social media users that click on your ad; creating a custom page allows you to target the first page they see on your website to reference the ad’s content or something specific they may be interested in
12. Remember to review analytics regularly; if you don’t look at what works and fine-tune your ads, you’re wasting your hard-earned dollars.
