28/07/2017
Every needs to create it's own strategy. And that makes sense. If you're selling custom t-shirts to sports fans online, your plan will bare little resemblance to a local restaurant. Your will vary, but the focus is always to create shared value. And shared value is when the goals of your customer overlap with the goals of your business. Your entire marketing strategy should be built with shared value in mind. Forget for a moment that you're selling a or a . And instead adopt the mindset that you're marketing an experience. So as we look at our three distinct strategies, I want you to focus on building each of them out with the idea that at the end of the day, you want to have a shared value experience.