Social media networking in India

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Social engineering is an art of thoughts, which is merged with the visual world and real world through various new concepts & innovative technologies to redraw new territories and boundaries to reach the clients and increase the revenue share of companies

Social engineering is an art of thoughts, which is merged with the visual world and real world through various new conce...
27/06/2025

Social engineering is an art of thoughts, which is merged with the visual world and real world through various new concepts and innovative technologies which are defining new territories and boundaries to reach the clients and increase the revenue share of companies

New trends in social media marketingSocial media has managed to become an integral part of our lives in a short time. Wh...
17/02/2021

New trends in social media marketing

Social media has managed to become an integral part of our lives in a short time. What started as a medium to stay in touch with friends and family, soon become a channel for brands and businesses to connect with their target audience through well-crafted social media strategies.

With the rapid growth of this medium, numerous social media trends have emerged and evolved over the years. Adapting to these new and upcoming trends is what helps businesses keep abreast of the fierce competition

Top 11 Social Media Trends to Watch Out For in 2021
We’ve compiled a list of top social media trends for 2021 that every marketer should follow for better engagement and improved online visibility.

Live Videos Transforming the Social Media Game
With a majority of social media experts asking to focus brands on video marketing for a while now, there was no doubt that live videos on social media are going to gain much popularity in 2021. Brands are now exploring live videos frequently to connect with their customers for chit-chats.

Surprisingly, the popularity of live videos has surpassed the demand for video content too. Presently, live videos are being broadcast on Twitter, Facebook, YouTube, Instagram, and Tumblr because almost 82% of the audiences prefer live videos on social media.

There has also been a surge in bringing celebrities and renowned personalities on live chat by various brands and creating opportunities for people to bond with their favorite celebs or role models.

Impromptu live chats are a great way to gain your audience’s attention and make important announcements, mainly when the opportunity for brands to appear in people’s feed has been limited due to changes in the algorithm.

Elevating Engagement With Ephemeral Content
If ephemeral content sounds new to you, you might better understand the term with reference to social media. Yes, we are talking about the trending short-duration content that disappears within 24 hours of posting, AKA Facebook and Instagram Stories.

Stories are fun, engaging, and keep people on their toes, quite literally! Brands are experimenting a lot with the “Story” feature on Facebook and Instagram to give their customers a sneak-peek into their world.

More Brands will Adapt to AR and VR Technology
Augmented Reality (AR) and Virtual Reality (VR) are current social media trends in 2021, as brands try to offer an exciting user experience. Many e-commerce companies have adapted to AR-powered shopping, allowing users to try-on products before purchasing them. This will help consumers make thoughtful purchase-decisions before investing in something.

Platforms like Snapchat, Instagram, and Facebook allow users to try on hundreds of different filters to click images or create videos or share them across, including updating profile pictures with brand logos or mascots

Source

Where are the Social Media Trends heading to? Here are the top 11 Social Media Trends 2021 to help you stay ahead of the curve.

In recent years, social media has gone from a new idea to an absolute must for marketers. Of all the new media marketing...
20/01/2021

In recent years, social media has gone from a new idea to an absolute must for marketers. Of all the new media marketing platforms, social has most thoroughly turned traditional marketing on its head. With older outbound marketing strategies, messages are sent to potential customers, and communication is one way.

On social media, customers and businesses can directly interact. Both parties can ask each other questions, repost each other’s content and work on forming relationships. Getting started with social media marketing can be intimidating, so here are eight tips for effectively promoting your business on social networks.

1. Choose the Right Platforms
There is no shortage of social media sites on which to share your content. The number of sites is growing every day. Sharing your content on the right platforms is crucial to your success.

When determining which channels to use, you should consider your customers and your business. It’s important that you create accounts on the platforms your target audience uses, so they can easily connect with you. Conduct some research to determine what sites your audience probably uses, and then use them too.
2 . Create a Calendar
Scrambling to create posts at the last minute can lead to low-quality content. A lack of organization can lead to repeated posts or a lull in your presence on one of your channels. Creating social media content calendars can help avoid those mistakes and lead to more effective posts. Content calendars also help you create goals and strategies for meeting them, and track your progress toward them.
3. Encourage Engagement
Social media should, of course, be social. That doesn’t only apply to those who use the sites for fun. Businesses need to be interactive, too. In order to take advantage of social capability, you need to encourage interaction.

4 . Don’t Over-Promote
One trap that businesses often fall into is treating social media too much like regular advertising. You don’t want to blatantly promote yourself in every post. You need to create content that people will actually enjoy and want to see.

Share Video
Visual content works well on social media. Video content, especially, is ideal for grabbing people’s attention as well as conveying your personality and passion to your customers.

5. Address Problems Quickly
Hopefully you receive mostly positive feedback on social media. Occasionally you may encounter someone who is upset, argumentative or has something negative to say about your company

6. Address Problems Quickly
Hopefully you receive mostly positive feedback on social media. Occasionally you may encounter someone who is upset, argumentative or has something negative to say about your company.

7. Build a Community
Instead of trying to get as many followers as possible, focus on finding customers who are interested, loyal and engaged. These people are more likely to repost your content, like your posts and become customers

06/01/2021

Writing blogs are important for Seo
Blogs should have good content, meta title, meta description and keywords
Some key words has to be hyperlink so that you xan divert the trafic to your website

Sell / buy /rent properties in all cities in India
19/12/2020

Sell / buy /rent properties in all cities in India







Internet marketing was very low when i started this page know it is widely used for all services it is very good newsEac...
19/12/2020

Internet marketing was very low when i started this page know it is widely used for all services it is very good news
Each and every person in India is almost using social networking sites and whats app like services

Expample this guy is promoting this services which itself tells how people are eager to promote their services

02/04/2020

Use social medial for good and greater cause not for hate messages, promote your companies, your products and services rather than promoting hate.

Social network marketing firms mis adventures to make money.UK firm that ‘breached’ Facebook data worked in India as wel...
21/03/2018

Social network marketing firms mis adventures to make money.

UK firm that ‘breached’ Facebook data worked in India as well: reportIn India, SCL partners with a company named Ovleno Business Intelligence (OBI), which lists BJP, Congress and Janata Dal (United) as its political clients on its website.

the data analytics firm that has been accused of harvesting personal data of over 50 million Facebook users before the American Presidential elections, may have used honey-traps and bribes as part of their methods to influence election results across the globe. During the investigation, undercover journalists posing as potential clients met and secretly recorded their conversations with the Chief Executive of the firm Alexander Nix and Managing Director of CA

In India, SCL partners with a company named Ovleno Business Intelligence (OBI), which lists BJP, Congress and Janata Dal (United) as its political clients on its website.

Be careful people cheat on social media. Three sisters cheated around 5000 people and took 500 to 5000 for chatting.For ...
21/01/2018

Be careful people cheat on social media.

Three sisters cheated around 5000 people and took 500 to 5000 for chatting.

For phone conversations, they demanded between Rs 500 and Rs 5,000. They asked to be paid either through Paytm or online transfer. We have found Rs 20 lakh in their bank accounts, deposited since 2017. The transactions are being looked into,” the DCP said.

To fund a lavish lifestyle, three sisters uploaded their numbers on adult chatrooms and websites — but used pictures of anonymous people. They would then charge potential customers between Rs 500 to Rs 5,000 for a “private chat”, police said. Their luck ran out after a woman, whose photo they used, complained to police. The sisters were then arrested from their rented house in Laxmi Nagar.

According to police, two of the sisters, aged 32 and 28, had started the racket seven years ago while the younger one, aged 26, joined a year ago. “They are graduates and have been living in Delhi for the last eight years. They belong to a poor family and their father is a farmer. However, they maintained a lavish lifestyle. They also made several trips abroad,” a police officer said.

Police recovered 19 SIM cards, nine high-end phones, one laptop, passbooks, cheque books and debit cards of around 13 bank accounts from their possession.

Hatred whatsapp messages can get arrested.Indiscriminate social media arrests are cramping speech and debate, even thoug...
20/11/2017

Hatred whatsapp messages can get arrested.

Indiscriminate social media arrests are cramping speech and debate, even though the controversial Section 66A is long dead.The UPA-era Section 66A of the IT Act, scrapped by the Supreme Court in 2015, was broadly worded enough to book you if you caused annoyance, inconvenience, insult or injury online.

Eighteen-year-old Zakir Ali Tyagi was just kidding when he asked, on Facebook, exactly how the river Ganga was a "living entity". He also went on to discuss the BJP's Ram Mandir plans. For these random comments on Facebook, the Muzaffarnagar teen was made to spend 42 days in jail, paying bribes even to use the toilet. He was picked up by the police this April, and booked under Section 420 (cheating) of the IPC and Section 66 of the IT Act. He was brutally beaten, and called a terrorist. By the time he emerged from jail, he had lost his job at a nearby steel plant.

Across Indian states, citizens like Tyagi are being picked up by the police for unguarded comments on social media, and the arbitrariness of these arrests has created a climate of anxiety. In most cases to hit the news, those charged have been ordinary people, without the clout to incite mass violence. On November 2 this year, Meerut-based journalist Afghan Soni was charged with defamation and "computer-related offences" (Section 66 of the IT Act) for posting a derogatory video of Narendra Modi. What was the "offensive" video? Modi asking a rally about " achhe din ", and getting his response not from a crowd of people, but a herd of goats.

Social media arrests are not new, and nor are they a uniquely Indian form of repression. The UPA-era Section 66A of the IT Act, scrapped by the Supreme Court in 2015, was broadly worded enough to book you if you caused annoyance, inconvenience, insult or injury online. In 2012 and 2013, a girl from Palghar, Maharashtra was arrested for criticising Bal Thackeray's state funeral on Facebook, another girl for merely "liking" that comment; a professor from Kolkata was arrested for forwarding a cartoon about Mamata Banerjee; as was a man who tweeted about Karthi Chidambaram's disproportionate wealth. But now, even though Section 66A is gone, the muzzling of speech continues unabated. And perhaps more than political dispensation, this is about the misplaced zeal of the criminal justice system, its general disregard for free speech, and its hypersensitivity to speech that irritates the political establishment.

India, like every other country in the world, places reasonable fetters on free expression. These include a threat to public order, dangerously stirring up religious sensitivities, caste slurs, defamation, child po*******hy, and so on. "But the real problem is the misuse of these legal provisions by police officials going overboard," says N Ramachandran, a former DGP and president of the Indian Police Foundation. "Rather than rushing to arrest, the police should weigh the culpability and potential impact impartially, with utmost caution," he says.

Other sections of the IT Act, including clauses on obscenity and morphing, are being used to arrest people, says lawyer and internet freedom advocate Apar Gupta. The morphing of images may be a concern when women are misrepresented, but "by itself, a morphed image in a political caricature or piece of satire is not an illegal or criminal act", he says. Similarly, lying and cussing are human activities that also exist online; they do not inherently deserve criminal sanction. Even rumours are not illegal by themselves, the CrPC should kick in only in instances where they might incite violence or have other criminal implications.

WhatsApp is where these tensions are strongest. Given that the technology can be used to make trouble on a wide scale, the police has good reason to keep an eye on the platform. But increasingly, WhatsApp administrators have been booked even for harmless remarks. "There's a trend of using Section 144 of the CrPC, which applies to unlawful assemblies, to WhatsApp discussions," says Gupta. Recall the Indore collector who invoked it to deter any conversation about demonetisation, or the Varanasi DM who said that any false content on a WhatsApp group was grounds for arrest. "This is a threat, rather than a fair legal warning," says Gupta.

"Of course, these charges will not hold in a court of law. But the person booked has to endure the system for a while, and deal with the harassment," says lawyer Akhil Sibal. In his view, the internet is a uniquely liberating space, one that is harder to regulate, but it cannot be exempt from the laws that govern the offline world. "This is the crossroads that the world is at, different jurisdictions are grappling with these questions," he says.

These social media arrests are just symptomatic of a larger invasion of free speech, in Sibal's view. "Look at the way everyone is outraging about the movie Padmavati without anyone having seen it. It's the same with the trigger-happy criminal justice system," he says.

Still, these arrests create a chilling effect on speech, says Gupta. The likelihood of someone, somewhere, taking legal action constrains you to watch your words more than necessary. Rather than a lively, democratic public sphere, we could end up with the hushed, wary conversations of a police state.

Across Indian states, citizens like Tyagi are being picked up by the police for unguarded comments on social media, and the arbitrariness of these arrests has created a climate of anxiety.

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