26/05/2026
India’s Connected TV market just crossed 129 million active users.
$350M+ in ad spend this year. 22% market growth. 45% CAGR — the fastest growing digital ad channel in the country.
The big screen is now a performance channel.
Household-level targeting. Real-time measurement. Programmatic buying across JioHotstar, Amazon Prime Video, Netflix and the regional OTT ecosystem — all in one campaign.
At AdsGoat, we build end-to-end CTV advertising solutions for brands ready to reach India’s streaming audience.
The opportunity is here. The infrastructure is ready.
What’s your current CTV strategy? Drop it below.