27/05/2026
Before building an audience, everyone has someone on their mind.
An inspiration. A competitor. Someone you came across and thought: "I want to get there."
Sometimes it's one person. Sometimes it's a whole invisible crowd you carry around.
And that voice in your head doesn't stop. It keeps comparing, measuring, tracking.
That comparison is somehow one of the biggest reasons people lose before they've really started.
Because when you sit down to write, you're thinking more about the person your audience might compare you with, than the actual person you're writing for.
So you end up becoming a very dedicated stalker. Just not of the right people.
The ones you should be studying are your audience's world, the voices they already trust, the conversations they're already having, the language they think in.
When your subconscious is fed that, it shows up in your writing. Your content starts speaking to them, not past them. And that connection, that's what builds something real over time.
Those competitors you've been mentally following? Remove them from that space for the next six months. Not forever. Just long enough to redirect that attention toward the people who actually matter... your audience.
The irony is, when you stop watching those people, and start genuinely understanding yours, you'll reach a point where those same people start paying attention to you.
And by then, it won't matter.
It shouldn't have mattered this much from the beginning. But you're human. We all do this.
Now you know. That's the part that counts.
Think about the mental space this frees up. Think about what you'll create when that noise is gone.
Your founder branding has a long way to go. Start it looking in the right direction.
