04/12/2023
“4-Pillars of Your Cold Email Pipeline”
Let me start with why we prioritized building Cold Pipeline.
Firstly, Cold LinkedIn outreach comes with a limitation of 100 invites a week per profile,
Which means 5000 invites per profile per year,
With 20% acceptance rate, that is 1000 prospects.
On average, we manage 3 profiles per client and that gives us 250 prospects a month
And to deliver more leads to our clients we wanted to crack cold emailing
With a lot of buzz around, we tried various email automation tools.
And it took some time of failures and struggles to identify the right tools,
But when this was happening, we pushed our limits and gained better grip with crafting the right messages.
And gradually the results started showing up.
Then we solved a big gap of Email Deliverability (check yesterday’s post for details about how we fought this monster),
And finally after weeks of grinding and failure and learning we realised that cold emailing is a game of -
📌 Solving Email Deliverability Issue
📌 Cracking the right Craft
📌 Getting the Best tool
📌 Quality Data (procurement + verification)
There should be no compromise on any of these.
We also connected with a lot of cold email folks (freelancers and small agencies),
But we still found some gaps in terms of what we expected,
And that is why we took all the 4 pillars of cold emailing seriously,
So when you plan a cold emailing campaign, get the right data and tool and set it up,
And verify emails without fail (preferably from two different tools),
Then ensure the right deliverability process,
And then keep working on your craft,
Be clear about your KPI (for us they are ‘open’ and ‘reply’ rates),
And until and unless you reach consistency levels,
Do not stop working on your 'craft' and 'deliverability'.
A timeline of 5-8 weeks is what it takes to succeed in cold emailing,
And remember, there is no ‘getting rich quick’ thing with cold emailing,
Because this could be your other gold mine (just like it is for PipeBagger and our SaaS partners)
So make sure there is a qualitative approach to everything, especially these 4 pillars,
Because a strong pillar system is what your cold emailing success needs.
Cold emailing did not only give us some high-ticket clients,
Cracking this also helped us build high-quality pipeline for our B2B tech partners,
So, take it on priority to make cold emailing your success.
DM me if you need any quick help.
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