MediaMint

10/02/2026

Publishers are redefining what growth looks like in a post-search world.

The latest Digiday Media Briefing by Sara Guaglione, Senior Media Reporter at Digiday, and Jessica Davies, Senior Media Editor at Digiday, looks at this shift and references MediaMint data to help explain the pressures driving diversification.

The data from our US Programmatic report shows the challenges publishers are facing - including a 12% drop in ad requests and softening CPMs in Q4.

Read the featured data and the full brief here:
Our Programmatic Trends Report: https://bit.ly/3Mh8sfA
Digiday Media Brief: https://bit.ly/4aj40Gt

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02/02/2026

MediaMint has been recognized as a Bronze winner 🏆 in the 20th annual The Stevie® Awards for Digital Enablement Provider of the Year.

The Stevie® Awards are the world’s premier business awards, celebrating the achievements and positive impact of organizations and professionals across the globe.

With more than 2,100 nominations from 41 nations, this recognition underscores our commitment to transforming growth operations with Agentic AI and automating data‑driven workflows that help enterprises scale.

It’s a testament to the team that turns complex systems into measurable outcomes for our partners every day, and we move forward with the same focus on impact and ex*****on.

Proud of the MediaMint team for making this possible. 🙌

Read more - https://bit.ly/4qW120r

26/01/2026

The hardest part of agentic AI is not the model. Its operations.

In “5 key AgenticOps practices to start building now” for InfoWorld, Isaac Sacolick explains why managing AI agents demands new practices beyond traditional DevOps.

“AI agents in production need a different playbook because, unlike traditional apps, their outputs vary, so teams must track outcomes like containment, cost per action, and escalation rates, not just uptime,” says Rajeev Butani, emphasizing that agents in production must deliver reliable, repeatable outcomes at scale.

The article highlights five core AgenticOps practices, including monitoring agent behavior and managing risk at scale.

Full article:

The time is now for IT leaders and teams to start transforming existing operations for the incoming AI agent workforce.

20/01/2026

The shift to agentic AI is changing how the enterprise operates. In a recent TechVoices interview with James Maguire at CES 2026, our CEO, Rajeev Butani, explains how MediaMint has evolved into a viable AI-powered Agentic Growth Services partner.

Rajeev also discusses MediaMint’s newest agentic platform, Mia, a Services-as-a-Software solution for publishers, adtech companies, agencies, and marketers. As Rajeev noted, “Mia, as a persona‑based platform, sits alongside humans to drive significant efficiency and outcomes - unlike SaaS, which is simply deployed.”

Watch the interview here:

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20/01/2026

A Celebration of Abundance and Togetherness

This harvest season, MediaMinters came together to celebrate the culture of creation and the joy of abundance. From Potluck to Pot decoration, the myriad events evoked the sense of gratitude and shared success and were a reminder of the power of togetherness that defines us.

At MediaMint, people come first, everywhere and always.

14/01/2026

We’re pleased to announce a global strategic partnership with Spotify.

Together, we’ll drive advertiser acquisition, onboarding, and full‑lifecycle growth across Spotify’s advertising ecosystem - spanning audio, video, and emerging formats. The partnership is already live across North America, EMEA, LATAM, and JAPAC, delivered in seven languages.

By combining Spotify Advertising’s continued advances in self‑serve and programmatic advertising with MediaMint’s global delivery and Agentic Growth Services, the focus is clear: speed, consistency, and effectiveness at scale with accountability and localized quality built in.

This collaboration reflects a shared commitment to innovation, transparency, and elevating advertiser success across global markets.

Grateful for the continued support of Everstone Group and RECOGNIZE. Their continued collaboration has been a meaningful part of our growth and momentum.

Here is the complete post: https://lnkd.in/g4m3WyJK

08/01/2026

AI agents are moving fast, but scaling them responsibly is where most teams struggle.

In Forbes “𝐀𝐈 𝐀𝐠𝐞𝐧𝐭𝐬 𝐅𝐚𝐢𝐥 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐇𝐮𝐦𝐚𝐧 𝐎𝐯𝐞𝐫𝐬𝐢𝐠𝐡𝐭, 𝐇𝐞𝐫𝐞’𝐬 𝐖𝐡𝐲,” Gary Drenik of Prosper Insights and Analytics explains why autonomy alone breaks down in real operations.

“𝐀𝐈 𝐚𝐠𝐞𝐧𝐭𝐬 𝐝𝐨𝐧’𝐭 𝐟𝐚𝐢𝐥 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐭𝐡𝐞𝐲 𝐥𝐚𝐜𝐤 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞. 𝐓𝐡𝐞𝐲 𝐟𝐚𝐥𝐥 𝐬𝐡𝐨𝐫𝐭 𝐰𝐡𝐞𝐧 𝐝𝐞𝐩𝐥𝐨𝐲𝐞𝐝 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐡𝐮𝐦𝐚𝐧 𝐨𝐯𝐞𝐫𝐬𝐢𝐠𝐡𝐭 𝐚𝐧𝐝 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲,” says Rajeev Butani. He describes the emerging model as 𝐒𝐞𝐫𝐯𝐢𝐜𝐞‑𝐚𝐬‑𝐚‑𝐒𝐨𝐟𝐭𝐰𝐚𝐫𝐞 - agents embedded directly into ex*****on, not stand‑alone tools. Paired with human oversight, they deliver accountability by design and reshape how companies expect technology partners to create value.

The article also cites Gartner data showing that only 15% of IT leaders are piloting fully autonomous agents.

So what does it take to move agents from pilots to production without losing trust?

Read the full article:

Enterprises everywhere are investing heavily in AI agents with the hope of gaining efficiency, reducing cycle times, and making better decisions.

07/01/2026

𝐌𝐢𝐚 𝐛𝐲 𝐌𝐞𝐝𝐢𝐚𝐌𝐢𝐧𝐭 𝐢𝐬 𝐧𝐨𝐰 𝐒𝐎𝐂 𝟐 𝐓𝐲𝐩𝐞 𝐈𝐈 𝐜𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐭!

This independent attestation reinforces our commitment to building trust-first, enterprise-ready Agentic AI systems designed to operate reliably in production environments.

Established by the AICPA, SOC 2 evaluates how platforms manage security, availability, and confidentiality. For Mia, this assessment covered identity governance, encrypted environments, and continuous threat surveillance - spanning across all our persona-based agent workflows.

More than a milestone, this certification validates our core design principles:
- Greater confidence in adopting Agentic AI backed by globally recognized security validation
- Reduced risk when deploying agentic workflows in regulated and security-sensitive environments
- Clear accountability and governance across AI-driven operations
- Trusted scaling of Agentic AI across teams and markets

As Agentic AI moves from experimentation into production, compliance and trust are table stakes for scale.

Learn how Mia operationalizes accountable, secure Agentic AI at scale: https://bit.ly/49an9cX

06/01/2026

AI agents do not just deliver outputs. They leave a record of how decisions are made. "Is Agentic Metadata the Next Infrastructure Layer?" by Bill Doerrfeld in The New Stack explains why this matters.

"Agentic metadata helps in multiple areas, from detecting risk patterns to aiding postmortem analysis and regulatory alignment," says Pratyush Mulukutla, noting that Agentic metadata can support auditability, governance, and compliance.

The article also highlights that AI agents generate rich metadata such as prompts, reasoning traces, and tool calls. At MediaMint, we are following this work closely as our agentic AI systems move into production.

Read the Full Article:

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05/01/2026

✨ Happy New Year from MediaMint ✨

As we step into 2026, we’re grateful for the partnerships and conversations that shaped the past year and energized to explore what’s next. From operationalizing agentic AI to scaling with impact across media,
entertainment, technology, and beyond, we’re excited to keep learning, sharing, and building with this incredible community.

Here’s to a year of innovation, collaboration, and outcomes that truly make a difference. 😊

25/12/2025

Wishing everyone a joyful and peaceful Christmas from MediaMint 🎄

As the year comes to a close, this season offers a moment to reflect on progress and resilience

We are grateful for the trust of our partners and the commitment of our teams, whose collaboration continues to shape our direction and strengthen our impact. We move forward grounded in purpose and focused on building what truly matters. 😊

16/12/2025

We’re pleased to announce that Taktical Digital, an award-winning performance marketing and growth firm, is now a MediaMint company.

This acquisition brings together Taktical’s deep digital marketing expertise with MediaMint’s Agentic AI solutions, including Mia by MediaMint, strengthening our ability to deliver scalable, outcome-driven ex*****on across media, marketing, sales, and customer success.

We’re proud to welcome Ilan Nass, Derek Rubinstein, and the entire Taktical Digital team to MediaMint as we continue to build the next generation of AI-powered growth services.

Read the full announcement: https://mediamint.com/mediamint-acquires-taktical-digital-agentic-ai-growth/