24/10/2025
Today is a sad day for India. We've lost an icon, a leader, a legend - the Father of Indian Advertising and the inspiration of so many in the creative industry. Ever since we were kids, he quietly placed himself into our hearts through the many iconic ads he wrote and envisioned.
From "Har Ghar Kuch Kehta Hai" to "Kuch Meetha Ho Jaye?", we all fell in love with your words before we even knew about you.
Farewell, Chief. May you rest in peace. You'll be forever loved, cherished, and remembered.