11/04/2018
EVANGELISM MARKETING
Evangelism marketing is an advanced form of word-of-mouth marketing in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. The customers become voluntary advocates, actively spreading the word on behalf of the company.
Evangelist customers often become key influencers. The fact that evangelists are not paid or associated with any company make their beliefs perceived by others as credible and trustworthy.
Evangelism comes from the three words of 'bringing good news', and the marketing term draws from the religious sense, as consumers are driven by their beliefs in a product or service, which they preach in an attempt to convert others.
Benefits of evangelism marketing:-
1. Unbiased advertising
2. A committed costumer based
3. Long term promotion
Evangelism marketing is a tool that is available to any business in a multitude of industries. Consider a large company like Apple. Apple loyalists are some of the most recognized product evangelists in the market, sharing their experiences with emerging technology in enthusiastic ways.
Conversely, small businesses with limited marketing budgets often use evangelism marketing in place of more expensive television or print campaigns. A restaurant with delicious desserts often attracts more customers through referrals and word-of-mouth than by sending out coupons for free desserts