18/07/2019
An interesting experiment on Mobile optimization was carried out at the “Magento Imagine 2019 conference” and below are the insights from the panel.
Removing Wishlist lifted 5.62% on RPV (Revenue Per visitor)
Adding PayPal Express Checkout lifted 8.72% RPV
On Removing BreadCrumbs mobile revenue per visitor went down 7.09%.
Floating Checkout button decreased mobile RPV by 1.55%
PS: Test, test, test! The above insights are not applicable for all the industries. Merchants should test each treatment prior to implementing it permanently—and continue to test in the future as there are so many variables that can affect conversion and revenue metrics.
Get complete details here https://adobe.ly/2Gixaah