09/09/2026
Think this campaign is just an AI mockup? Scan the QR.
It actually works.
While the 3D billboard setup is an AI visualization, the scan-to-app strategy is very real.
During Ganesh Chaturthi, people are out celebrating, navigating packed streets and busy schedules — and that’s exactly where a quick-commerce brand can become part of the moment.
So we imagined Zepto — “Bappa’s Live Wishlist.”
Our concept: a 3D OOH billboard in Parel featuring an oversized Zepto bag dropping a giant Puja checklist — highlighting real, relevant essentials like Durva grass, Pooja oil, incense and DIY Modak Kits.
Then comes the conversion layer: a street-level QR code that takes the audience directly into the Zepto journey.
From seeing the ad → to taking action.
That’s the power of combining high-impact OOH with phygital thinking.
At Media Octus, we create OOH campaigns designed not just to be seen, but to make people stop, engage and act.
What do you think — would you scan this billboard?
