79PM Lozicx Private Limited

25/01/2024

Congratulations to Bijay Kss Pattnaik for the successful defense of his Ph.D. viva under my guidance at Sri Sri University. His dedication and hard work have truly paid off, marking a significant milestone in his academic journey.
This marks the successful completion of the third Ph.D. under my guidance at Sri Sri University.

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09/07/2023

In the past, we used to associate brands with their jingles, brand ambassadors, logos, mascots, and other traditional advertising elements. These conventional advertisements played a crucial role in establishing the aura that connected brands with their well-known brand assets.

However, times have changed, and in today's rapidly evolving world, the relevance of traditional advertising has dwindled. With the ability to switch devices and platforms at will, unwanted advertisements interrupting our entertainment have become less tolerable.
This shift has gradually diminished the significance of conventional advertising. Consequently, marketing professionals are compelled to shift their focus toward Digital Advertising in this new era of marketing. Digital Advertising has emerged as the primary mode of communication that can be effectively implemented without disrupting one's entertainment experience.

20/06/2023

30/03/2023

"Selfie" was named as word of the year by Oxford Dictionaries in 2013.
The word has evolved from a niche social media tag into a mainstream term for a self-portrait photograph, the editors said.
Imagine if these great people could get the advantage of getting Selfies.

19/03/2023

Like any other accreditation and certification agency in India, now NAAC has also come under scrutiny and exposed many unknown facts which should have come to the public domain many years ago.

I would like to quote one of the phrases in this article which state that
"Eight universities, largely private and deemed, have so far been accorded scores by this body of evaluators that are even higher than those for the Indian Institute of Science, which is India’s pre-eminent institute, according to National Institutional Ranking Framework (NIRF) rankings. It’s almost as if we live in a country that is the mecca of higher education in the world."

The Indian education system is a funny business and yet a very serious service for some of the institutions.
One of the biggest benefits of this well publish controversy over the opaque practice of NAAC is that it has made people aware and conscious of Accreditation Criteria which NAAC considers while giving grading to any Educational Institution.

In this fast-changing world where theories, concepts, fundamentals, laws, and history change very rapidly, in such a scenario the only way to judge an education institute is how well the students have been taught and how efficiently they are using the knowledge gained during their academic journey to enhance the quality of their life and the society as well.

National and International Educational Accreditation Agencies must look into the outcome of education criteria seriously rather than just evaluating fabricated papers and giving undue advantage to bureaucratic connections, then only real quality can be brought into the education sector.

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The Times of a Better India News: India is an academic powerhouse.

15/03/2023

That is something that had to happen one day!!!

When a company dictates its terms with the pseudo impression that it is like a king, ruling in that industry, then gradually it losses its focus on the market dynamics.

In recent times online and the offline market has recently witnessed many ups and downs like a roller coaster drive.

Many offline business models have chosen to promote their products by using online advertising platforms and many online business models have chosen to reach out to their customers by using offline communication strategies.

There are many business models that relied on Facebook Advertising Platforms (Meta), many of which were e-commerce and online education companies, which mushroomed exponentially during the covid-19 era.

Facebook (Meta) expected that after the covid-19 ends, this trend will continue and parked many employees to meet the expected
demand which did not happen. On the contrary, many online education companies stopped promoting their services on Facebook, considering that Facebook is a casual advertising platform and does not cater to seriously interested aspirants.

Some of these online educational companies also realized that again gradually people are weaning away from online education to
offline education and relying more on the Google Ads platform as Google caters to a wide gamut of the world population through its Google Display and Search Ads Network whereas Facebook has its own limitations.

The very faulty algorithm of Meta is also one of the factors that made many advertisers lose their faith in the Facebook Advertising Platform (Meta for Business), which abruptly blocks many domains
without any justifications and does not address the issue. In fact, there is no customer redressal platform on meta.

Because of the arrogant culture of meta and its leadership style, many heavy penalties have been imposed on this company by many governments in the past.

The fresh layoff is in addition to the 11,000 employees or 13% of its global workforce Meta had sacked in November last year in a bid to cut costs.

07/03/2023

Providing interactive Digital Marketing solutions for products and services by using digital technologies to reach and convert leads into customers and imparting hands-on training to all those students and professionals.

03/03/2023

May this World Wildlife Day inspire us to take actions that will make a positive impact on our planet’s biodiversity.