18/08/2026
A Founder don't hire salesperson because they're ready.
He hires because he is overwhelmed.
But a salesperson can't fix a sales process that doesn't exist.
Founder spent months searching for the "๐ฝ๐ฒ๐ฟ๐ณ๐ฒ๐ฐ๐ ๐๐ฎ๐น๐ฒ๐๐ฝ๐ฒ๐ฟ๐๐ผ๐ป."
After dozens of interviews, he finally found one : Experienced, Confident, Great track record.
Six months later, the hire was gone. Not because they couldn't sell.
Because nobody could answer basic questions:
Who is the ๐ถ๐ฑ๐ฒ๐ฎ๐น ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ?
Where do ๐น๐ฒ๐ฎ๐ฑ๐ ๐ฐ๐ผ๐บ๐ฒ ๐ณ๐ฟ๐ผ๐บ?
What does the ๐๐ฎ๐น๐ฒ๐ ๐ฝ๐ฟ๐ผ๐ฐ๐ฒ๐๐ look like?
What makes ๐ฝ๐ฟ๐ผ๐๐ฝ๐ฒ๐ฐ๐๐ say yes?
The company wasn't hiring a salesperson. It was hiring someone to figure out the business and to accelerate momentum.
They can't create it from nothing. That's a much harder job.
Before hiring your first sales rep, make sure you're handing them a map.
Not a mystery.