About Easy India Mart
Understanding the investment opportunity
EasyINDIAMART is a free browser extension that automatically finds and applies coupons and regular discounts while the user is shopping online. We help users save on their online shopping while maximizing conversion rates for B2B2C, retailers.or wholesales We reduce shopping cart abandonment by keeping the user in the shopping funnel
by offering coupons and discounts at the point of purchase decision. Having EasyINDIAMART installed gives the user peace of mind and reduces the uncertainty that there may be a better price out there for the product they are buying, making them more likely to finalize their purchase. With the installation in the users' browser, we can track their shopping behavior, so we can create user-profiles and target coupons and discounts tailored to each user or group of users. By having data on the behavior and purchase intent of our users, we can send them personalized offers and, at the same time, realize the best ROI for our partners. Affiliate marketing is a promotional method in which affiliates (websites-APP) advertise and encourage sales of brands in exchange for a commission of around 5%. Thanks to affiliate marketing platforms, our business model is extremely scalable. It allows us to join thousands of E-commerce sites from one place without much effort. It also centralizes all commission tracking and partnership relationships. Our process for joining a new brand is as follows:
We look for new E-Commerce on one of the 20 affiliate marketing platforms we are part of. We apply with an internal tool where we have to give them our website-APP and a brief description of the value proposition EasyINDIAMART offers to their brand. We are accepted or rejected usually within a week. If they accept us, we are already working with them and can offer our users all their coupons and cashback. (our acceptance rate for these programs is 60%).
