24/09/2020
Influencer Marketing: Back to basics or a cutting-edge new marketing technique?
Well, actually, it’s a mix of both; a blend of age-old celebrity endorsements with contemporary, content-driven campaigns. When utilized in its full potential, influencer marketing is a powerful tool to enhance your brand value, which, gradually transforms to increased sales.
If you’re a brand, here are a few fundamentals to keep in mind:
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🍁 People follow a particular influencer because they enjoy their content & trust their recommendations. Finding an influencer who connects with their audience is the key. For that, never lose sight of your audience dynamics.
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🍁 Always ask for insights & statistics of an influencer’s profile, especially if it’s a paid collaboration. Without these figures, you’ll never know if the influencer has a connect with the audience that you’re looking at.
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🍁 Do not be misguided by numbers. Studies have shown that today’s audience has a stronger connection with micro-bloggers who may have fewer followers, but a very strong connect with their audience. People tend to take their recommendations seriously.
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🍁 Beware of fake followers. Although you’ll never be able to be 100% sure if an influencer has fake followers (bot profiles), tools like Socialblade give you a fair idea.
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🍁 Be open to giving creative freedom to your influencers. Look for content across different formats – static posts; short 30 sec-1 min videos; longer videos (YouTube/IGTVs); integrated content, etc.
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If your brand is looking to make a mark, influencer marketing is never to be missed! For more understanding and to enhance the growth of your brand, connect with us over a DM.